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PRELIMINARY TASK   Austen Mahon
      EVALUATION
IN WHAT WAYS DOES YOUR MEDIA PRODUCT
 USE, DEVELOP OR CHALLENGE FORMS AND
   CONVENTIONS OF MEDIA PRODUCTS?

               Masthead


               Cover lines


              Cover image


              Rule of thirds
IN WHAT WAYS DOES YOUR MEDIA PRODUCT
 USE, DEVELOP OR CHALLENGE FORMS AND
   CONVENTIONS OF MEDIA PRODUCTS?
                          Masthead
          My mast head uses colours that are associated
          with the college (purple and green). I have done
          this to create a sense of uniformity with the
          magazine, and to make it seem like it belongs to
          the college. Empire magazine on the other
          hand, has gone for block capitals in red.
                         Cover lines
          My magazines cover lines are relevant to the
          target audience, and they interest them. I have
          used different colours to attract the reader, and
          the red in the word ‘REVEALED’ makes it seem
          more important. It also helps draw the reader in.
          Empire magazine on the other hand has cover
          lines that would attract their audience. They have
          also included a puff.
                       Cover image
          The cover image on my magazine is a medium-
          close shot of a college student. Obviously other
          students, the target audience, will be more
          attracted towards the magazine if the picture on
          the front is of one of their peers. The Empire
          magazine on the other hand is a medium shot of
          Captain Jack Sparrow. He is chosen because the
          main cover line is to do with him.
                       Rule of thirds
          My magazine follows the rule of thirds quite well.
          The subject is offset to the right. I have done
          this, just to allow the masthead and cover lines to
          fit in on the left hand side. The Empire magazine
          has got the subject in the centre of the shot.
IN WHAT WAYS DOES YOUR MEDIA PRODUCT
 USE, DEVELOP OR CHALLENGE FORMS AND
   CONVENTIONS OF MEDIA PRODUCTS?

                   Title



              Highlights front
              cover features


             Layout of contents
                of magazine


                  Images
IN WHAT WAYS DOES YOUR MEDIA PRODUCT
                 USE, DEVELOP OR CHALLENGE FORMS AND
                   CONVENTIONS OF MEDIA PRODUCTS?
                                                                                  Title
                                                          On my contents page, I decided to not insert my
                                                          masthead, due to design choices. I did however decide
                                                          to have the title ‘contents’ across the top of an image.
                                                          On the contents for Empire, this has not been
                                                          done, instead having the title simple at the top in a
                                                          square.
                                                          Highlights front cover features
                                                          For my contents page, I decided to have 3 of the main
                                                          coverlines, as there own little sections on the page.
                                                          The main cover line goes all the way across the top
                                                          with its own image, and then the 2 next most
                                                          important cover lines next to each other. This gives the
                                                          3 main cover lines a bit of emphasis, and the images
                                                          mean that they will more likely get read. Empire have
                                                          got something similar, but it has more text, and only
                                                          small images scattered around.

                                                                   Layout of contents
                                                          For my contents page, I decided to instead of listing
                                                          the pages with the page number next to each one, to
                                                          have them across lines like a paragraph of text, with
                                                          different fonts, sizes and colours to differentiate. This
                                                          is mainly down to design, but it also meant I had
                                                          enough room to fit in the images for the 3 main cover
                                                          lines. I also has the titles of the main coverlines and
                                                          their page number on the image, instead of in the
                                                          contents. The Empire magazine on the other hand, has
                                                          just got the pages listed with their page numbers.
                                                                              Images
For my contents, I decided to use images for the three main coverlines. These are used to attract the reader to the articles. Considering a majority of people only ‘skim’
through a magazine, looking at the images, this is a way help them read it, as if the image interests them, they may be inclined to read the article. Empire magazine has
something similar, as they have got images for different articles, scattered across the front page.
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES
 FROM THE PROCESS OF CONSTRUCTING THIS
                PRODUCT?


                        For this task I have used the
                        following technologies:
                        • Adobe Photoshop
                        • Adobe InDesign
                        • Blogger
                        • Digital Camera
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES
        FROM THE PROCESS OF CONSTRUCTING THIS
                       PRODUCT?
Photoshop is an industry standard, photo editing software. It is
used to manipulate images. I used Photoshop in this task to create
my front cover. I imported my cover image, created a
masthead, added coverlines, a barcode and other bits and bobs to
it.

When I inserted the image into Photoshop, I cropped it to fit onto
the page. This was to make sure that the entire page was taken up
by the cover image. Next, I added all my coverlines. For the
coverlines, I used a variety of fonts, sizes and colours, to help split
everything up, emphasise certain parts, and to make the cover look
generally better. I added certain effects to the text, such as drop
shadows, to make them stand out and look better. I also added a
‘Costa Coffee’ logo, which I imported, cropped, removed the
background, and resized it to go on my cover.

During this task, I learnt a lot about Photoshop. I learnt how to use
its basic, and some advanced, functions, how to create a
composition of images and text, and how to export it into InDesign
(which I will get onto on the next slide).
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES
        FROM THE PROCESS OF CONSTRUCTING THIS
                       PRODUCT?
InDesign is an industry standard piece of desktop publishing
software, used to manipulate text and images to create things such
as posters, flyers, brochures, magazines, newspapers and books.
Unlike Photoshop, which is used to actually create
something, InDesign is used to arrange things. Images would be
created in Photoshop, and then imported into InDesign, along with
text, and manipulated to create a page.

I used InDesign to create my contents page. During my time with
it, I created ‘frames’ which act as placeholders for things. They are
used to represent any component that will be added to the
document, whether that be text or images. Afterwards, I inserted
my 3 images into their associated frames. Next, I inserted text.
After that, I manipulated them all. I added drop shadows to the
text, resized it, coloured and changed its font. This is to allow all the
text, especially that of the contents, to not all fall into one, but
instead, to be differentiated into individual bits. This was mostly for
design reasons.

After everything was in place, I inserted my front cover into the
same InDesign document. As InDesign is to create things such as
magazines, inserting the front cover into it, and making it all
together, is what needs to be done.
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES
        FROM THE PROCESS OF CONSTRUCTING THIS
                       PRODUCT?
We used Blogger to create online Blogs. In these blogs, we will be
uploading all the different tasks that we have undertaken. This
includes hand drawn plans, completed magazine
components, images and information about what we are doing.

The blog act as a way to show what we are doing for our
coursework tasks, and what going on behind the finished product.
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES
        FROM THE PROCESS OF CONSTRUCTING THIS
                       PRODUCT?
For our preliminary task, all images had to have been taken by us.
This means we can not use any images for online. We were given
cameras by the college, and we had to then go around the
college, taking photos for the magazine. I took 4 photos in total: my
cover photo for the front cover, and then 3 more photos for the
contents. The cover shot is a medium-close shot. This was
necessary for the task.

When taking some of the photos, especially the one for the front
cover, the subject had to have been standing in front of a plain
background, as traditionally on a front cover, the subject is always
standing in front of a plain background. This is mainly to allow the
cover lines to go around the subject, not on top of a complex
background.

Once we had taken the photos, they were to be uploaded to the
computers. We used a USB date cable. Afterwards, I uploaded
them to my blog. These photos were then inserted into Photoshop
for my front cover, and then InDesign for my contents page.
STRENGTHS AND WEAKNESSES FROM
         THE AUDIENCE
            As part of my evaluation, I asked a student (the
            target audience) to list the strengths and
            weaknesses of the front cover.
            Strengths                    Weaknesses
            •   Eye catching             •   Cover photo is blurry
            •   Phrases that the target •    Same font all over
                audience understand
            •   Masthead
            •   A lot to interest people
            •   Interactivity
            •   Prizes
            •   Well organised
            •   Looks like a
                professional magazine
STRENGTHS AND WEAKNESSES FROM
         THE AUDIENCE
            Like for the front cover, I asked a student (the
            target audience) to list the strengths and
            weaknesses of my contents page.
            Strengths                 Weaknesses
            •   Layout                •   The blankness behind
            •   Contents layout           the contents
            •   Text for individual   •   Could have more text
                images/main
                coverlines
            •   Different fonts,
                colours, sizes and
                styles
            •   Titles

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Preliminary task evaluation

  • 1. PRELIMINARY TASK Austen Mahon EVALUATION
  • 2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF MEDIA PRODUCTS? Masthead Cover lines Cover image Rule of thirds
  • 3. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF MEDIA PRODUCTS? Masthead My mast head uses colours that are associated with the college (purple and green). I have done this to create a sense of uniformity with the magazine, and to make it seem like it belongs to the college. Empire magazine on the other hand, has gone for block capitals in red. Cover lines My magazines cover lines are relevant to the target audience, and they interest them. I have used different colours to attract the reader, and the red in the word ‘REVEALED’ makes it seem more important. It also helps draw the reader in. Empire magazine on the other hand has cover lines that would attract their audience. They have also included a puff. Cover image The cover image on my magazine is a medium- close shot of a college student. Obviously other students, the target audience, will be more attracted towards the magazine if the picture on the front is of one of their peers. The Empire magazine on the other hand is a medium shot of Captain Jack Sparrow. He is chosen because the main cover line is to do with him. Rule of thirds My magazine follows the rule of thirds quite well. The subject is offset to the right. I have done this, just to allow the masthead and cover lines to fit in on the left hand side. The Empire magazine has got the subject in the centre of the shot.
  • 4. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF MEDIA PRODUCTS? Title Highlights front cover features Layout of contents of magazine Images
  • 5. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF MEDIA PRODUCTS? Title On my contents page, I decided to not insert my masthead, due to design choices. I did however decide to have the title ‘contents’ across the top of an image. On the contents for Empire, this has not been done, instead having the title simple at the top in a square. Highlights front cover features For my contents page, I decided to have 3 of the main coverlines, as there own little sections on the page. The main cover line goes all the way across the top with its own image, and then the 2 next most important cover lines next to each other. This gives the 3 main cover lines a bit of emphasis, and the images mean that they will more likely get read. Empire have got something similar, but it has more text, and only small images scattered around. Layout of contents For my contents page, I decided to instead of listing the pages with the page number next to each one, to have them across lines like a paragraph of text, with different fonts, sizes and colours to differentiate. This is mainly down to design, but it also meant I had enough room to fit in the images for the 3 main cover lines. I also has the titles of the main coverlines and their page number on the image, instead of in the contents. The Empire magazine on the other hand, has just got the pages listed with their page numbers. Images For my contents, I decided to use images for the three main coverlines. These are used to attract the reader to the articles. Considering a majority of people only ‘skim’ through a magazine, looking at the images, this is a way help them read it, as if the image interests them, they may be inclined to read the article. Empire magazine has something similar, as they have got images for different articles, scattered across the front page.
  • 6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? For this task I have used the following technologies: • Adobe Photoshop • Adobe InDesign • Blogger • Digital Camera
  • 7. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? Photoshop is an industry standard, photo editing software. It is used to manipulate images. I used Photoshop in this task to create my front cover. I imported my cover image, created a masthead, added coverlines, a barcode and other bits and bobs to it. When I inserted the image into Photoshop, I cropped it to fit onto the page. This was to make sure that the entire page was taken up by the cover image. Next, I added all my coverlines. For the coverlines, I used a variety of fonts, sizes and colours, to help split everything up, emphasise certain parts, and to make the cover look generally better. I added certain effects to the text, such as drop shadows, to make them stand out and look better. I also added a ‘Costa Coffee’ logo, which I imported, cropped, removed the background, and resized it to go on my cover. During this task, I learnt a lot about Photoshop. I learnt how to use its basic, and some advanced, functions, how to create a composition of images and text, and how to export it into InDesign (which I will get onto on the next slide).
  • 8. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? InDesign is an industry standard piece of desktop publishing software, used to manipulate text and images to create things such as posters, flyers, brochures, magazines, newspapers and books. Unlike Photoshop, which is used to actually create something, InDesign is used to arrange things. Images would be created in Photoshop, and then imported into InDesign, along with text, and manipulated to create a page. I used InDesign to create my contents page. During my time with it, I created ‘frames’ which act as placeholders for things. They are used to represent any component that will be added to the document, whether that be text or images. Afterwards, I inserted my 3 images into their associated frames. Next, I inserted text. After that, I manipulated them all. I added drop shadows to the text, resized it, coloured and changed its font. This is to allow all the text, especially that of the contents, to not all fall into one, but instead, to be differentiated into individual bits. This was mostly for design reasons. After everything was in place, I inserted my front cover into the same InDesign document. As InDesign is to create things such as magazines, inserting the front cover into it, and making it all together, is what needs to be done.
  • 9. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? We used Blogger to create online Blogs. In these blogs, we will be uploading all the different tasks that we have undertaken. This includes hand drawn plans, completed magazine components, images and information about what we are doing. The blog act as a way to show what we are doing for our coursework tasks, and what going on behind the finished product.
  • 10. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT? For our preliminary task, all images had to have been taken by us. This means we can not use any images for online. We were given cameras by the college, and we had to then go around the college, taking photos for the magazine. I took 4 photos in total: my cover photo for the front cover, and then 3 more photos for the contents. The cover shot is a medium-close shot. This was necessary for the task. When taking some of the photos, especially the one for the front cover, the subject had to have been standing in front of a plain background, as traditionally on a front cover, the subject is always standing in front of a plain background. This is mainly to allow the cover lines to go around the subject, not on top of a complex background. Once we had taken the photos, they were to be uploaded to the computers. We used a USB date cable. Afterwards, I uploaded them to my blog. These photos were then inserted into Photoshop for my front cover, and then InDesign for my contents page.
  • 11. STRENGTHS AND WEAKNESSES FROM THE AUDIENCE As part of my evaluation, I asked a student (the target audience) to list the strengths and weaknesses of the front cover. Strengths Weaknesses • Eye catching • Cover photo is blurry • Phrases that the target • Same font all over audience understand • Masthead • A lot to interest people • Interactivity • Prizes • Well organised • Looks like a professional magazine
  • 12. STRENGTHS AND WEAKNESSES FROM THE AUDIENCE Like for the front cover, I asked a student (the target audience) to list the strengths and weaknesses of my contents page. Strengths Weaknesses • Layout • The blankness behind • Contents layout the contents • Text for individual • Could have more text images/main coverlines • Different fonts, colours, sizes and styles • Titles