Chan, oliver kotler chapter 6

ANALYZING CONSUMER MARKETS Oliver S. Chan Ateneo School of Medicine & Public Health Top 10 Concepts

OUTLINE: UNDERSTANDING CONSUMER MARKETS BY… ,[object Object],[object Object],[object Object],[object Object],[object Object]

OUTLINE: UNDERSTANDING CONSUMER MARKETS THROUGH… ,[object Object],[object Object],[object Object],[object Object],[object Object]

CULTURE AFFECTS CONSUMER BEHAVIOR ,[object Object],[object Object],Concept 1

CULTURE AFFECTS CONSUMER BEHAVIOR ,[object Object],Concept 1

CONSUMERS ARE INFLUENCED BY THEIR OPINION LEADERS ,[object Object],[object Object],Concept 2

CONSUMERS ARE INFLUENCED BY THEIR OPINION LEADERS ,[object Object],Concept 2

PRODUCT CHOICE IS INFLUENCED BY OCCUPATIONAL AND ECONOMIC CIRCUMSTANCES ,[object Object],[object Object],[object Object],Concept 3

[object Object],PRODUCT CHOICE IS INFLUENCED BY OCCUPATIONAL AND ECONOMIC CIRCUMSTANCES Concept 3

CONSUMERS MATCH BRAND PERSONALITIES WITH THEIR OWN ,[object Object],[object Object],[object Object],Concept 4

CONSUMERS MATCH BRAND PERSONALITIES WITH THEIR OWN ,[object Object],Concept 4

CONSUMERS BEHAVE BASED ON THEIR PERCEPTIONS ,[object Object],[object Object],Concept 5

CONSUMERS BEHAVE BASED ON THEIR PERCEPTIONS ,[object Object],Concept 5

CONSUMERS SATISFY NEEDS BASED ON MASLOW’S HIERARCHY ,[object Object],Concept 6

CONSUMERS SATISFY NEEDS BASED ON HERZBERG’S THEORY ,[object Object],[object Object],Concept 7

CONSUMERS SATISFY NEEDS BASED ON HERZBERG’S THEORY ,[object Object],Concept 7

CONSUMERS LEARN THROUGH CUES ,[object Object],[object Object],Concept 8

CONSUMERS PASS THROUGH A 5 STEP PROCESS IN BUYING ,[object Object],Concept 9 Problem recognition Information search Postpurchase behavior Evaluation of alternatives Purchase decision

CONSUMERS DECIDE WITH SUCCESSIVE SETS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 10

SUMMARY: UNDERSTANDING CONSUMER MARKETS BY… ,[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY: UNDERSTANDING CONSUMER MARKETS THROUGH… ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

Chan, oliver kotler chapter 6

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