1. Digital Kids on
Branding, Privacy
and Technology Bias
HighEd Web – Arkansas 2013
@andrewsmyk
#digitalkids #hewebar

2. Digital Kids on
Branding, Privacy
and Technology Bias
HighEd Web – Arkansas 2013
@andrewsmyk
#digitalkids #hewebar

3. Andrew Smyk
Sheridan College
Program Coordinator
HighEd Web – Arkansas 2013
@andrewsmyk
#digitalkids #hewebar

8. “People two, three or four years apart
are having completely different
experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/

9. 10 - 6 - 3

10. 11 - 7 - 4

11. the research

12. the research

14. 72 interviews
3 birthday parties
2 girls soccer team
2 class room visits

15. the research

16. historical view

17. the research

18. the research

20. technology clusters

23. We preselect the technology
we give to kids

24. Kids select the technology
with the lowest level of
abstraction

28. the research

29. “They have their own brand new one.”
- Goldstone
“My daughter had her own iPad since
she was 1 years old.”
- gary2kool
“Kids hand me down went to the
grandparents.”
- themiss

30. methods

31. A/B Testing

32. A/B with Tablets

33. 2 iPads (I & II)
2 Android Tablets

34. same apps installed

36. outcome

37. variation

38. iPad Only

39. children ages 3 to 5 years old,
know which logo and products
correspond with which brand.

40. A/B with Web Sites

41. Two versions of a site created
(desktop vs. responsive)

44. 95%
abandon rate

46. content

47. content

48. technology

49. Technology is neither good nor bad;
nor is it neutral. Kranzberg’s six laws of technology.

51. “This is my iPad.”

52. Hands on. Minds on. Authentic?

53. kids

54. “Why is there a phone in your camera?”

55. •Folding Chalk Board
+
•Face Time

56. •Folding Chalk Board
+
•Face Time

57. Technology associations
phone = camera, Kindle = book

58. “digital” is disappearing

59. “download” is disappearing

60. “play” terminology is changing

61. Kids prefer eReaders over
traditional print books

62. Except when reading is done
with a parent

64. Adapting Technologies to
their needs

65. Kids 2 to 6 are task focused,
not necessarily goal focused.

66. analog and digital
worlds

67. “The movement between digital and traditional analog
tools as means of expression and creation comes
naturally to kids. Their movement is seamless and
effortless; we’ve lost this skill as adults.”
- Andrew Smyk
www.andrewsmyk.com/research/kids-and-robots/

69. Prototyping

70. Collaborative drawing

71. Final Version

72. adults vs. children

75. branding

76. name some search engines?

77. Google
the internet

78. There are other search
engines.

79. “Really? Why?”

84. genericTM

85. privacy

86. 16 girls
16 iPods

87. 16 girls
16 iPods

88. 16 girls
16 iPods

89. 16 girls
16 iPods

90. Within the peer group,
there was no privacy

91. bias

93. Touch over type
adaptive/responsive content
mobile over desktop
Google SEO

94. - Josh Clark (@globalmoxie)
“Every Desktop Design Has
To Go Finger-Friendly"

95. http://alistapart.com/article/future-ready-content
“Future-Ready Content”
Sara Wachter-Boettcher

96. Content First
Mobile First
Orbital Content

97. other research areas

98. Under what conditions do
children have this gesture
bias?

99. With which devices?

100. What age does this emerge?

101. Between them and their
parents?

102. For which kind of activities?

103. my details
• twitter: @andrewsmyk
• blog: andrewsmyk.com/research
• Feel free to tweet, write, etc.

104. Thank You!