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B2B in Government Organizations
1. Social Media Opportunities International Marketing Secretariat International Trade and Investment Attraction Division Ministry of Jobs, Tourism and Innovation
2. Agenda Introductions Overview of Digital Strategy Key BC Business and Olympic Legacy Business Objectives Potential Marketing Strategies Next Steps
3. Terminology Social Media: Considered new media and communication that is creating a world conversation online with dialogue. Social Marketing: Injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions. Professional Business Social Identity: Fusing business networking with the relationship-building power of social networking. Open Source Platforms: Free websites where the sharing of technological information, engagement and growth of content communities takes place.
4. Why have a Digital Strategy? Launching a digital strategy will, at a minimum, increase brand profile, enhance digital presence and advance B2B matches and connections and take advantage of digital opportunities. IBM Canada believes social savvy businesses are already outperforming their competitors by adopting social networking technologies. 93% of marketers use social media for business (Socioeconomics). Software company Genius.com reports 24% of social media leads convert to sales opportunities. “Social Media is not about technology, Social Media is about People”
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6. Website, micro-sites, landing pages with high search equity and traffic“90% of consumers trust peer recommendations, only 14% trust ads” “34% of Bloggers post opinions about products & brands”
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8. Adoption of APPS by TID to facilitate B2B social networking “In 10 years, over 40% of the Fortune 500 will no longer be here” “Over 50% of the Population is under 30 years old”
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10. Listening and adapting targeted outreach to business communities online in blogs, wikis, and LinkedIn company pages where they are doing business
15. Provision of market and business data across the open web
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17. Potential Marketing Strategies How can we help? Campaigns? Missions? Key account strategies? Social media training? Review of your business goals with a social media lens? Next Steps
