Email is the unsung workhorse of digital marketing, doing all the heavy lifting whilst others take the credit. But is email now under threat from new social media comms tools like Twitter? What does the future look like for eCRM?

1. The brave new world of eCRM Mike Teasdale Harvest Digital

2. Is email dead?

3. Did Microsoft kill it? fixoutlook.org

4. Actually email is surprisingly popular Opt-in email Non-opt-in email Source: Dynamic Logic's AdReaction 5 Survey, n=357 UK respondents, fielded Sept 2007

5. And it works very well “In 2008, email marketing generated $45.06 for every dollar spent on it.” DMA, Power of Direct, October 2008

6. Email is changing My client’s email client report, July 2009

7. More mobile, less Microsoft My email contact list, 2009

8. And more of it… 2009 2010 2011 2012 2013 Source: radicati.com, Email Statistics Report, 2009-2013

9. Email’s new friends… Twitter Facebook messaging RSS Google Wave

10. Not as different as we might hope! Slight bias to women Bit younger Bit better educated Bit poorer

11. Who likes this book?

15. Facebook Group

16. RSS = quicker and better than email newsletters

17. Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Which channels will consumers prefer?

18. Why not ask them!

19. How this might work RSS Blog posts Blog post Blog post Facebook Email alert Weekly Email Monthly email Blog post Twitter Now One month

20. What about Google Wave?

21. Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Will it fit somewhere round here? Google Wave

25. The future - on demand widgetised customer service Product photos Availability Map Product rating Feedback Related products Delivery tracking Address validation Credit card validation

26. Thank you twitter.com/miketeasdale