Seven secrets to communicating change

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Association for Project Management

A presentation made by Mark Hill to the APM South Wales & West of England branch membership on 5th March in Bristol.

Business

Seven Secrets of
Communicating Change
Mark Hill FIIC

It’s a changing world
• Last year almost 117,000 couples got
divorced
• Each year over 6,000,000 people
move home
• One in three UK citizens are planning to change
jobs this year

What Kotter says
http://youtu.be/1NKti9MyAAw?t=12s

The seven secrets
• Over the last 20 years the types and styles of
communication that I have found personally
effective boil down to seven things.
• I am going to tell you what they are –
reference to examples from my own career

2. Simplify the complexity
• People hate unnecessary complexity.
• They want to know the detail of how they are
effected – but not how everyone is affected
• So firstly communicate the big picture and
then carefully target audiences with the
appropriate level of detail.

6. Give audiences a voice
• Use line managers
• Understand how audiences are reacting
• Look for the golden moment

The Seven Secrets
1. Communicate the big picture
2. Simplify Complexity
3. Honesty and Clarity
4. Strive for authenticity
5. Face to face
6. Give audiences a voice
7. Measure Progress

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