3. The Launch Revolution
• Women are starting businesses at twice the rate of men
• The traditional job market often fails to provide women with the
flexibility, or opportunity that would provide the possibility of life
balance and a playing field on which to achieve.
• Women often start businesses that solve issues not presently
being addressed in the workplace.
• Reasons for launch:
– Freedom and flexibility
– Creativity and passion
– Financial independence and control
www.LadiesWhoLaunch.com
4. Personality Traits of Successful
Entrepreneurs
• Exhibit a higher ability for problem solving.
• Manage life’s stressors and disappointments more
effectively and with less upset.
• Report being more independent and open to
change.
• Possess a bolder approach to their interactions.
• Exhibit a greater need for dominance and control
over events in their lives
• Achievement-oriented
• Persistence to work through obstacles
www.LadiesWhoLaunch.com
5. Personality Traits of Successful
Entrepreneurs
Successful women in small business differentiated
themselves from male small business owners on
several personality factors. Women:
• Tend to be more extroverted.
• Show more sensitivity and trust.
While they tend to be a bit more self-critical, as
compared to men they are also:
• More forthright and open in their communication.
• Less rule bound, but more attentive to detail.
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6. 12 Barriers To Launch
1. Lack of business networks
2. Lack of role models in the workplace
3. Lack of growth and expansion capital
4. Lack of entrepreneurial education / training
5. Negative self-perceptions (i.e. self-confidence, fear of failure
6. Access to credit, financing
7. Child and dependent care responsibilities
8. Discourse of entrepreneurship inherently male, with traits of defined
counter stereotyped female traits / ghetto-izing of female
entrepreneur
9. Lack of turnkey solutions from trusted source
10. Lack of adequate marketing, PR and distribution for their products
and services
11. Lack of roadmap, clear path and focus
12. Fear that starting a business will mean family and personal life
sacrifice
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7. Overcoming Barriers
1. Connect to “The New-Girl” Network
2. Get educated
3. Build confidence
4. Identify key funding partners (probably you and your
family)
5. Develop your plan
6. Find community for support and accountability
www.LadiesWhoLaunch.com
8. Tips for a Successful Launch
• Dream big, then capture your vision. Open your mind to all
the possibilities and record those ideas in writing, with a
vision board, or any method that you’ll reference again.
• Get specific. Take the big dream and clarify the Who, What,
Where, How, and When of the idea.
• Know your 3 Ds: Deliverables, Dollars, and Dates. Know
what you need to do (Deliverables), how much money
you’ll need to do it (Dollars), and set a timeline with
specific Dates.
www.LadiesWhoLaunch.com
9. Launchwork
• One-Page Business Plan
– Capture your vision
– Explore the specifics
• Revenue Projection
– Is your hobby a business, or is your
business a hobby?
– Either way, monetize it!
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10. Your One-Page Template
• Brand Essence (Who we are. What makes my brand unique?
What 5 words describe my brand/product/company?)
• Vision & Mission (What we do and why.)
• Target Audience (To whom do we sell? Segment by Age, Gender,
Income, Lifestyle, Interests)
• Marketing (How do we communicate with the world? Where will
we find our target audience?)
• Finance & Revenue (How much does it cost? How much do we
make? How much do I get paid?)
• Operations/Support Team (How will the company work? Who
works with/for us? How will we grow?)
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12. Work Your Plan
• Think: Dates, Deliverables, Dollars
– Dates:
• Have a specific timeline for your tasks. Adjust timeline
as necessary.
• Be consistent in your efforts
– Deliverables:
• What specific tasks do you need to accomplish?
• What products/services are you bringing to the market?
How do these need to change as your business grows?
– Dollars:
• Monitor costs
• Price accordingly
• Adjust as necessary
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13. Tips for a Successful Launch
• Start small. Make a commitment to one action and take it. Test
the waters. Don’t overspend before you know if your idea is
financially viable AND if you really want to do the work necessary
to run the business.
• Find a support community. No need to go it alone. Find trusted
resources for help, advice, support and inspiration.
– Ladies Who Launch: www.ladieswholaunch.com
– SCORE: www.score.org
– Georgia SBDC: www.georgiasbdc.org
– Atlanta Urban League: http://www.aultec.org
– Wicked Start: www.wickedstart.com
www.LadiesWhoLaunch.com
14. Resources
• Score.org (Templates for start-ups and non-profits)
– http://www.score.org/resources/business-plans-financial-statements-
template-gallery
• 5 Question Plan:
http://27across.wordpress.com/2009/09/23/what-to-do-with-the-
magical-business-notebook/
• Joyful Business Guide:
– www.centerforjoyfulbusiness.com
• Right-Brain Business Plan
– www.rightbrainbusinessplan.com
• Book: The One-Page Business Plan,by Jim Horan
– www.onepagebusinessplan.com
• Book: Business Model Generation,by Alexander Osterwalder & Yves
Pigneur
– www.businessmodelgeneration.com
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15. Resources
• Ladies Who Launch Platinum Membership
– Community, resources, advice, encouragement, exposure
– www.LadiesWhoLaunch.com/Atlanta
– $39/month or $399 for a year
• Incubator Workshop Program
– Start by launching something new or take your existing business,
project, or idea to the next level. If you're feeling stuck, or you need
help getting your ideas out of your head and into the world, you will
find the Incubator process
– www.LadiesWhoLaunch.com/Atlanta
– $319 ($219 for attendees with discount code WorthIt)
• Personal Roadmap Session
– Work one-on-one to brainstorm your business idea and develop a
strategy for moving forward
– www.AngelaStalcup.com
– $199 for a 90 minute session
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17. Ladies Who Launch is committed to bringing you
High quality resources. We want your feedback.
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