This document discusses various social media platforms and how businesses are using social media. It provides examples of how Wendy Weiss uses social media for networking and lead generation. It also discusses how Fresh Public Relations and the Australian Tax Office use social media platforms like Facebook, LinkedIn and Twitter. McDonald's is highlighted for their interactive Facebook page with over 2 million fans. The document concludes by discussing social media analytics and how SME Assistance Group can help small and medium businesses with social networking.
7. Fresh Public Relations Gen Y experts Use social media every day On Facebook, Linked In, Twitter, blog- anything that is hip! Re Tweet options Use a lot of video viral campaigns Puts the fun in social media
8. Australian Tax Office Even the TAX OFFICE IS ON TWITTER AND FACEBOOK! Some topics: -Unclaimed super -Jobs online -Children entering tax system
9. Facebook-Mc Donalds Very interactive- has a Maccas show for iced coffee! Over 2 million fans Local specials Major events Quiz Mc Donalds Facebook Link
17. Communication Products Quotes Information (prices, condition, video) Link to eBay Inform customer of job’s progress Motorbike forums
18. Track Progress Research on successful social networking sites what are competitors doing? Updating site on regular basis Progress: Quotes & queries Monitor progress- through web tracking program such as Google Analytics Tracking via links on newsletter
19. Analytics Simca homepage connected with facebook Ease of update Analytics Visiter statistics Time spent Pages browsed Facebook vs Google
20. What can we do for you? SME Assistance Group will soon offer a Social Networking Package for small and medium business owners to become social marketing interactive Your product will be exclusively developed around your business. Following the successful launch of your product we can provide ongoing maintenance to ensure that your content is consistent, up to date and managed in accordance with your internal policies about social marketing. Our pricing will be competitive. Please feel free to indicate to Bev or Serge if you would like to hear more