The document discusses using mobile photo sharing to manage social events. It recommends providing a sneak preview of event photos before the event to promote it. During the event, it suggests encouraging attendees to share photos, such as with a photo contest. After the event, the document proposes presenting the event story by selecting and publishing the best attendee photos.

1. Mobile Photo Sharing for
Social Event Management

2. Why Mobile Photo Sharing?
> All major social media networks allow photos
to be posted directly from mobile phones

3. What about Instagram?
> Instagram now has more daily active
1
users on mobile than twitter.
> 40% of Top Brands Are on Instagram 2
1. source: Mashable (http://mashable.com/2012/09/27/instagram-passes-twitter-users/)
2. source: Mashable (http://mashable.com/2012/08/08/40-of-top-brands-instagram/)

4. Before During After
Provide a Encourage Present
Sneek Attendee the
Preview Sharing Story

5. Before: sneek preview
> Tweet photos of the event location

6. Before: sneek preview
> Post photos of keynote speakers and
presenting organizations

7. During: attendee sharing
> Have a contest for ‘Best Photo’
(or messiest, cleanest, etc.).

8. After: present the story
> Award best photos and use for
publishing your story.

9. Mobile Photo Sharing for
Social Event Management
@astutesocial
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