2. WHERE TO ADVERTISE?
Who are you as a brand?
- By knowing who you are you are able to better understand who
your customers (or potential customers) are.
Know your audience and where they are
- With more focus on a specific group you will be able to better
focus your advertising budget
9. TRACKING PROGRESS
- Reports for each ad
- Align with your Analytics
- Coordinate with Marketing campaigns
- End of the day it’s about a conversion not an open rate
- Test, test, test!
10. CONTACT
Fred von Graf
Sr. Venture Manager
ASU Entrepreneurship & Innovation Group
Fred.von.Graf@asu.edu
16. LINKS
Competitive Analysis
SpyFu.com – first 50 people to use this link to get 50% off first month and bonus credits to
track up to 500 keywords across Google, Yahoo and Bing in weekly tracking! Thank you SpyFu!!