The no-nonsense guide to extending fan base and improving engagement on the Internet
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A 'quickie' guide which is essentially a collection of pointers to any brand that intends to increase engagement with consumers on the internet.
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The no-nonsense guide to extending fan base and improving engagement on the Internet
- 1. The no-nonsense guide to extending fan base and improving engagement on the Internet By Aswin M. Sahadevan @aswinms 7/4/2012 http://about.me/aswinms
- 2. Targeting the right audience groups 7/4/2012 http://about.me/aswinms
- 3. Target groups • Vital to identify active target groups to interact, provide information and actively participate in discussions • Platforms; Linkedin groups, Facebook pages + groups, Twitter (hashtags) • Post useful/quirky content as videos, images and text. Think Youtube, Flickr and blogs • Also important to tag posted content appropriately 7/4/2012 http://about.me/aswinms
- 4. Content is King 7/4/2012 Content is King http://about.me/aswinms
- 5. Good content and it’s potential • Content needs to be driven by need of the hour of the target audience • Needs to be dynamic and extremely informative • Needs to be easily consumable => cartoons, animated images, videos etc. • Should not be too serious, humour brings about a more approachable outlook • Good content will ensure regular readers 7/4/2012 http://about.me/aswinms
- 6. Online presence + Offline participation = 7/4/2012 http://about.me/aswinms
- 7. Offline via Online • Drive offline activity via online platforms • Organise and encourage tweetups, informal meetings • Blog it, click it, capture it on video and maybe even webcast it. Think Wordpress, Flickr, Youtube and Qik (or similar platforms) • Encourage location based social check-ins like Foursquare, Facebook check-ins. • E.g, Kingisher’s Tweetups 7/4/2012 http://about.me/aswinms
- 8. 7/4/2012 http://about.me/aswinms
- 9. • Swag can be in any form; it could be stickers, tee shirts, badges, games, whitepapers etc. • Swag brings about pride and builds a loyal, close knit community • Social/mobile games/apps will also encourage more participants • Psst.. Stickers and badges come at unbelievably low prices when ordered in bulk • E.g, Mozilla’s marketing strategy in the late 2000’s. 7/4/2012 http://about.me/aswinms
- 10. 7/4/2012 http://about.me/aswinms
- 11. Press Release – Offline & Online • Imperative to have good relationships with the press • Encourages offline users to go online and check for themselves • Exponentially increases credibility • Endorses the quality of the product • Traditional media is sometimes more powerful than social/online media in some industries 7/4/2012 http://about.me/aswinms
- 12. Tie Tie up with aa cause up with cause 7/4/2012 http://about.me/aswinms
- 13. A Cause and it’s benefits • A social cause that will appeal to the consumers • Shows your human side, shows you care • The consumer will be aware of your brand without being openly advertised • E.g, Aircel’s Save the Tiger campaign with NDTV 7/4/2012 http://about.me/aswinms
- 14. 7/4/2012 Influential ‘Social’ites http://about.me/aswinms
- 15. The Influentials • Get influential social media users and/or socially active celebrities to talk about your brand • Preferably good publicity, but good or bad is publicity nevertheless • A social cause is the most ethical way to get celebs to mention it on the social spheres • E.g, PETA campaign publicized by Bollywood actress Mallika Sherawat 7/4/2012 http://about.me/aswinms
- 17. • Reach out, partner with individuals/firms dealing with relevant subjects • Win-win situation for both, translates to more reach and increased engagement • An unmanageable large clientele may spill over to your organisation as recommendations • Displays accepting and open nature of your brand 7/4/2012 http://about.me/aswinms
- 18. 7/4/2012 http://about.me/aswinms
- 19. A more traditional approach • Target specific Facebook and Google ads work best • Online advertising on websites • Although not very popular, it continues to drive traffic to your website Cons: -Can be blocked by using add-ons -Can land up as spam, thereby destroying credibility 7/4/2012 http://about.me/aswinms
- 20. Additional Notes • Needless to say, a combination of two or more of these strategies will produce a greater impact • I do not own copy rights to any of the images, they’re taken from various users/sources on Flickr and Google image search • The pointers in this presentation were compiled by me based on my insights and after doing my bit of digging around on the internet 7/4/2012 http://about.me/aswinms
- 22. Thank You http://about.me/aswinms 7/4/2012
Notes de l'éditeur
- Product is the content in this case