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Creating a Coaching Culture that Drives 
Improved Performance Results
Catharine Wright, Chief Change Catalyst
Coaching Culture / Mindset
• Drive performance using the same 
  methods at all levels
• Openly discuss performance issues 
• Emphasis on objectivity
• Employees feel safe to question
• Challenged and inspired by personal 
  development, career growth
• Coaching not a task 
Why Create Coaching Culture?

                 • Trends 
                 • Mentoring and 
                   coaching competency 
                 • Augments learning
                 • Foundation for change‐
                   ready organization
Coaching – What is it?
• Two‐way dialogue
• Expansion of thinking skills
• Accelerated performance 
  improvement process
• Accountability system
• A process that builds employee 
  engagement, commitment, 
  productivity and profits
10 Tips and Techniques
1. Goals and metrics 
2. Cultural assessment
3. Executive coaching
4. Coaching capacity 
5. Coaching skills 
   development
10 Tips and Techniques
           6. Coach approach to skills 
               development 
           7. Selection
           8. Continuous learning
           9. Accountability
           10. Measurement and  
               feedback
Summary
• Design culture appropriate 
  approach
• Up‐skill managers –
  everyone
• Build accountability system
• Manage transition 
  effectively
Catharine Wright - Creating Coaching Culture

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Catharine Wright - Creating Coaching Culture