1. Reading Images.
Starter:
What messages are
conveyed through this
CD cover?
Can I identify the main features of
print advertising?

2. Describing Visual Imagery
Although our interpretation of visual imagery is
subjective, there exists a way of analysing visual texts.
In order to think about what a picture is showing us we
can think about what is illustrates superficially, but
also what it implies beneath the surface.
THIS IS CALLED DENOTATION AND
CONNOTATION
Reading Images.

3. CONNOTATION – what can be inferred from the image
• It’s a symbol of...
• It represents....
• It suggests....
• It reminds us of...
• It makes us think about...
• This is analysis.

4. What does the image
denote?
So quite literally – tell me
what is in this image.
The image denotes an
exploding head. The
head appears to be that
of an old man and made
of stone. The man is
frowning and staring
blankly out of the frame.

5. What connotations do the
images have?
What have you inferred from
the picture?
Do you think it is effective?
Why?

6. Layout of images.
Who/what is in the foreground?
Why?
What does the body language any people in the picture tell us?
What is happening in the picture?
What are the colours used?
What are the connotations of these factors?

7. Use of image: Use of colour:
The idea of a person’s mind This is a monochromatic
breaking apart is indicative poster – it is all in
of the themes of madness shades of grey, so the
and death, but also links to focus of the poster is
the idea of the film being unclear. The reader’s
‘mind-blowing’ eye is drawn to the eye,
as it is darker and
stands out. The only use
of colour is the red of
the title, which
Use of font: connects to the ideas of
The tagline of the film danger and blood.
and the title are of
similar size, so an
emphasis is placed on the Use of layout:
idea of ‘3D’. The use of The image has been
writing that is a bit placed in the centre,
blood-like and edgy with the fragments of
emphasises the theme of the person breaking out
the film to the reader, of the poster, creating
and the reader’s eye is a ‘3D’ effect to tie in
drawn to the pitchfork with the emphasis on
style of the ‘W’, 3D. The tagline is
connecting with the idea placed at the top so
of hell. that it is given
prominence.

8. Look at layout.
Look at their
posture.
Look at colour.
What are the
connotations?

9. Look at layout.
Look at posture.
Look at colour.
What is he wearing?
What is in the
background?
What are the
connotations of these?

10. Look at layout.
Look at posture.
Look at colour.
What is he wearing?
What is in the
background?
What are the
connotations of these?