1. Passage Media … an innovative
set of services
in digital marketing

2. Digital Marketing Services
• Passage advertising (P.A.)
Digital – out - of - home marketing ad space
• Passage content (P.C.)
Content agency for digital signage and digital out of home
• Passage solution (P.S.)
Full - service digital signage systems provider

3. Passage advertising (P.A.)
• can provide you with adept digital display networks for an effective
communication strategy tailored to your target group.
• with unique POS (point of sale) and POI (point of interest) in largepanel displays passadvertising reaches some 2 million contacts
each and every day.
• makes it possible for you to get your marketing campaigns to your
target group in real time in super markets, movie theaters, shopping
centers, travel agencies, airplanes, and all-day cafes, clubs,
restaurants .
entertainmentchannel
foodchannel
travelchannel
publicchannel

4. Entertainmentchannel
•
Movie theater advertising reaches consumers
during their free time.
•
•
Village
Cinemas
VS
Hospitality
Group
Gregory’s
Corners
Airports
Clubs - bars
•
•
Showing your ads on the digital large-panel
displays in the entrance ways, within the ticket
area, over the food counters, and in the waiting
areas in front of movie theaters.
Showing your ads on the digital large-panel
displays in the entrance ways, behind the bar
the dj-corner
All day’s Café
•
Showing your ads on
•
the digital large-panel displays in the entrance
ways
•
Tablet displays on the tables

5. Foodchannel
• Super market, bakery shops,
advertising reaches consumers
during their shopping time.
Marinopoulos
• The
monitors
are
located
throughout entrances, main runs,
and cash registers.
Gregory’s
Bakery
Shops

6. Travelchannel
• Travel
agency,
airports,
airplanes, advertising reaches
consumers during their travelling
time.
• The Travelchannel accompanies
the target group with digital
displays from the travel agency to
the airport and right into the
airplane.
Airports

7. Publicchannel
• As one of the most modern
shopping malls in Athens, the
Metro Mall in Agiou Dimitriou
offers an ideal environment for
presenting
your
marketing
messages on digital and animated
bill boards to clientele looking to
shop and enjoy their free time all
at the same time.
• All 55 vertical full HD bill boards have
been installed throughout the mall’s
promenade
and
guarantees
maximum attention
Metro mall

8. Passage content (P.C.)
• creates and produces multi-media motion content for digital display
networks.
• Regardless of whether:
• ad spots for digital-out-of-home campaigns,
• infotainment content for digital signage networks,
• animations for mobile apps
• passagecontent will prepare individual content or even a complete
program concept tailored to the customers needs.

9. Production
Ad Spots - We put static ads in motion, make
high-quality motion clips from your images and
logos, or optimize existent ad spots for use on
digital display networks. Our experience allows
us to design ads that do justice to the
particularities of the medium and permit of
optimal effect—regardless of whether at the
POS (point of sale), POW (point of wait), or
POS (point of sale).
Content - Digital signage needs powerful
content. Passage Media provide fresh ideas
not only for real eye-catchers, but also for
tailor-made digital program content completely
in line with the customers wants and needs.
Content Consulting
Village
Cinemas
VS
Hospitality
Group
Gregory’s
Corners
Airports
Program Creation & Production
Program Concept

10. Infotainment
Standard - Make your program more attractive—
with infotainment by passagecontent. Choose
from various rubrics, content, and always up-todate RRS news feeds. Politics Economics
International News, Regional News, Weather,
Lifestyle, Culture, Auto, Science, Health, Travel,
Sports, VIP-News.
Custom - We will create custom news, sports,
and weather content in accordance with your
design specifications. This does not only make
your program more interesting, it also highlights
the competence and CI of your company at the
same time.
Village
Cinemas
VS
Hospitality
Group
Gregory’s
Corners
Airports
Premium - Take your program to a new level—
with premium content by passagecontent.
Current news and infotainment directly from OTE
TV - Highlights for every network.
Infotainment
Preparing Ad Spots
Premium Content

11. Passage solutions (P.S.)
Passagesolutions is a full-service one-stop shop for digital display
communications: from consulting to installation and beyond to content
management and network maintenance.
• Hardware
• Software
• Services

12. Passage solutions (P.S.)
Hardware
•
Display - Digital LCD or LED displays are the basis for any digital signage network. passagesolutions
provides in each unique POS (point of sale) and POI (point of interest) only with certified industry products
distinguished by their high viewing angle, long life, 24/7 running capacity, and extraordinary color saturation in
full HD.
•
Column Displays - Columns, totems, or multi-media columns are a wonderful supplement to digital signage
measures regardless of what the intended use, place, or price classes are. The displays and media players
are in housing units capable of being individually designed. We can provide with media portals for in and out
doors and for interactive use.
•
Touch - Whether single-touch, multi-touch, or hands-free gesture-controlled—passagesolutions provides
interactive terminals individually tailored to the wants of our POS.. Size and design, connection and content,
standard or tailor-made—all of passagesolutions ’ touch systems are licensed industry products and are
convincing in their claim to the highest of quality.
•
Videowalls - Depending on POS needs we can combine any number of LCD or LED models, making one big
experience.
Hardware Suppliers
HP, iDisplay

13. Passage solutions (P.S.)
Software
Scala is among the global
market leaders for managing
multi-media content and offers
―Software as a Service‖ (SAAS).
Scala is the basis for a
successful and reliable digital
signage network and serves as
a platform for the central
management of our content.
Hardware
Scala
Suppliers:

14. Software •
•
•
•
Designer - easily create
brand-consistent, interactive
content for your digital signs
or leverage our easy-to-use
templates as a starting
point.
•
Include a wide range of
media formats for images,
video, flash and sound
•
Organize your content by file
type, categories and metadata
•
Add rss feeds, social media
or other third party content
Use hundreds of built in
effects and transitions and
our library of clip art, stock
images,
templates,
backgrounds, and stock
video
•
•
Player - Scala playback
software is loaded with
features including:
•
No blank screen—If your
network connection goes
down,
Player
keeps
playing using store and
forward technology
Create dynamic playlists using
scripts, messages, videos,
flash, or static images with our
easy-to-use,
web-based
interface
•
Stable
and
playback 24/7
•
Ability to update on-air
without interruption
Take advantage of our flexible
scheduling
options,
permission based user roles
and
network
monitoring
features to make managing
your network easier.
•
Logging of events for ad
billing and error tracking
•
Real-time data insertion
for news, weather, etc.
Content Manager - schedule
and manage your content and
deploy it to hundreds, even
thousands of digital signage
displays, from any Internetconnected computer.
reliable

15. Passage solutions (P.S.)
Services
•
Project Management - The passagesolutions project management, team certified by the
Chamber of Industry and Commerce, has years of international experience and will take on the
planning and implementing of the projects.
•
Content - The heart of any successful digital signage network is the program content. Only
when your content is engaging and up-to-date can the maximum amount of sustainable attention
be realized. passagecontent will gladly work with you to create and to produce your program
content.
•
Content Management
•
a) Management - Each professional digital signage network requires structured program managementpassagemedia schedules, plans, and manages the program content for the POS and will shape it into a complete
display loop.
•
b) Structure - The program structure shall be oriented on what POS wants and can be automated in
accordance with importance, geographic criteria, display frequency, or temporal criteria.
•
c) Monitoring - Content management also contains the monitoring of the program. Should any display or player
go off-line, then passagesolutions will automatically receive an error message and will be able to immediately get
to the source of the problem.
•
d) Reporting - Plus, we have the possibility of monthly reports presenting the actual display frequency of
individual content

16. Passage solutions (P.S.)
Services
• Maintenance & Service
• Hotline - passagesolutions has its own help desk hotline available around the
clock. Our employees are trained and highly motivated and are at your disposal.
• Reaction Time 24/7 - It does not matter whether it is the weekend, in the middle of
the night, or a holiday, passagesolutions is available to quickly help you with any
and all of your questions. Regardless of whether your questions concern your
software, hardware, or network, we are there for you 24/7.
• 1st, 2nd, und 3rd Level Support - Should there be a technical problem with your
network, we guarantee 1st, 2nd, and 3rd level support 24 hours a day, seven days
a week.
• Installation - After a joint inspection with you, passagesolutions will take
over the installation, networking, and technical system integration for you.
Only our own trained professionals will do the work. Our installations are
ISO certified and are managed by a project management team certified by
the Chamber of Industry and Commerce

17. Points of Sales ―POS‖ - Points of Interest
―POI‖

18. Exclusive Partnerships