1. GROUP MEMBER’S:
WAN NUR A’TIQAH BT WAN AHMAD SHAHAROM (62283112272)
NUR DIYANA BT MOHAMED NURALDIN (-------)
NURUL SYAZWANY BTE ANNY ABAS (-----)
NOOR AIDA BINTI MOHAMEDON (-----)
SUBJECT: INTERNATIONAL ENTREPRENEURSHIP
LECTURER’S NAME: SIR HASHIM HASSAN
TOPID: BUSINESS PLAN OF KEROPOK LEKO

3. Gen Y Trading
 KEROPOK LEKO
OBJECTIVES
 To provide Halal food product that have high quality in terms of cleanliness,
sanitation, and compliance with religious requirements.
 To bring joy and add flavor to every occasion with our high quality and affordable
product. (Original, Spice, Crispy, Black paper and Curry).
 To world wide our product to international market.

4.  Name of the company : Gen Y Trading Sdn. Bhd.
 Address : Lot 658, Jalan Persiaran, Kawasan
Perindustrian Shah Alam, 43700
Shah Alam, Selangor.
 Telephone number : 06-2621101
 Fax number : 06-2653013/5052
 E-mail number : www.GenY.com.my
 Form of business ownership: Partnership
 Establish on 1st January 2013

5. GENERAL MANAGER
Wan Nur A’tiqah Bt. Wan Ahmad Shaharom
FINANCIAL MANAGER
Nur Diyana Bt Mohamed Nuraldin
MARKETING MANAGER OPERATION MANAGER ADMINISTRATION
Nurul Syazwany Bte Anny Abas Noor Aida Binti Mohamedon MANAGER
Wan Nur A’tiqah Bt.
Wan Ahmad Shaharom

8.  Gen Y Trading Sdn. Bhd.
Lot 658, Jalan Persiaran Sultan,
Kawasan Perindustrian Shah Alam,
43700 Shah Alam, Selangor
Strategic Location because:
 The location is near our target market (eg: UiTM Shah Alam)
 Near Vendors
 It has many infrastructures surrounded it
 It’s near to the our fishes supply
 Shah Alam - 90% Malay population

10. POSITION NO. OF WORKERS
(1) Shareholders
General Manager 1
Marketing Manager 1
Production Manager 1
Administration Manager 1
Financial Manager 1 1
Financial Manager 2 1
(1) Workers
Clerk 2
Total 8

11. LIST AND COST OF FURNITURE AND FITTINGS
TYPE OF FURNITURE AND FIXTURE QTY PRICE PER UNIT (RM) TOTAL
Table 8 400 3,200
Small Table 2 100 200
Sofa 2 1,000 2,000
Chair 16 150 2,400
Cabinet 2 1,200 2,400
File Cabinet 5 500 2,500
Meeting Table 1 1,500 1,500
TOTAL 36 4850 14,200
TYPE OF FURNITURE QTY PRICE PER UNIT (RM) TOTAL
AND FIXTURE
Computer 6 2,500 15,000
Fax Machine 1 300 300
Telephone 8 150 1,200
Air Conditioner 7 1,500 10,500
Photostat Machine 1 3,500 3,500
TOTAL 23 7,950 30,500

12. Salary of Administration Department For 2013
Position No. of Salary per Salary per Salary per EPF per EPF per SOCSO SOCSO
Workers Person Month Year (RM) Month Year per Month per Year
(RM) (RM) 12% 2.5%
General Manager 1 2,500 2,500 30,000 300 3,600 63 756
Marketing Manager 1 2,000 2,000 24,000 240 2,880 50 600
Production Manager 1 2,000 2,000 24,000 240 2,880 50 600
Administration Manager 1 2,000 2,000 24,000 240 2,880 50 600
Financial Manager 1 2,000 2,000 24,000 240 2,880 50 600
Deputy Financial Manager 1 1,800 1,800 21,600 216 2,592 45 540
Clerk 2 1,000 2,000 24,000 240 2,880 50 600
Total 8 13,300 14,300 171,600 1716 20,592 358 4,296
Position No. of Salary per Salary per Salary per EPF per EPF per SOCSO SOCSO
Workers Person Month Year (RM) Month Year per Month per Year
(RM) (RM) 12% 2.5%
General Manager 1 2,650 2,650 31,800 318 3,816 66 792
Marketing Manager 1 2,100 2,100 25,200 252 3,024 53 636
Production Manager 1 2,100 2,100 25,200 252 3,024 53 636
Administration Manager 1 2,100 2,100 25,200 252 3,024 53 636
Financial Manager 1 2,100 2,100 25,200 252 3,024 53 636
Deputy Financial Manager 1 1,900 1,900 22,800 228 2,736 48 576
Clerk 2 1,050 2,100 25,200 252 3,024 53 636
Total 8 14,000 15,050 180,600 1,806 21,672 379 4,548

13. Salary Salary EPF SOCSO
Salary SOCSO
No. of per per per EPF per per
Position per Year per
Workers Person Month Month Year Month
(RM) Year
(RM) (RM) 12% 2.5%
General Manager 1 2,800 2,800 33,600 336 4,032 70 840
Marketing Manager 1 2,200 2,200 26,400 264 3,168 55 660
Production Manager 1 2,200 2,200 26,400 264 3,168 55 660
Administration Manager 1 2,200 2,200 26,400 264 3,168 55 660
Financial Manager 1 2,200 2,200 26,400 264 3,168 55 660
Deputy Financial
Manager 1 2,000 2,000 24,000 240 2,880 50 600
Clerk 2 1,100 2,200 26,400 264 3,168 55 660
Total 8 14,700 15,800 189,600 1,896 22,752 395 4,740

14. Particulars Fixed Monthly Others Total
Particulars Fixed Monthly Others Total
Assets Exp.
Assets Exp.
Fixed Assets
Fixed Assets
Land & Building - -
Land & Building - -
Office Equipment (Adm.) - -
Office Equipment (Adm.) 30,500
Furniture & Fitting(Adm.) 14,200 14,200 Furniture & Fitting(Adm.) - -
Renovation 5,000 5,000 Renovation 5,500 5,500
Working Capital Working Capital
Salary 14,300 14,300 Salary 15,050 15,050
EPF 1,716 1,716 EPF 1,806 1,806
SOCSO 358 358 SOCSO 379 379
Water & Electricity 2,000 2,000 Water & Electricity 2,200 2,200
Rental 1,000 1,000 Rental 1,500 1,500
Telephone bill 1,000 1,000 Telephone bill 1,200 1,200
Pre-Operations & Other Pre-Operations & Other
Expenditure Expenditure
Other Expenditure - - Other Expenditure - -
Deposit (rent, utilities, - - Deposit (rent, utilities, - -
etc.) etc.)
Business Registration & - - Business Registration & - -
Licenses Licenses
Insurance & Road Tax for - - Insurance & Road Tax for - -
Motor Vehicle Motor Vehicle
Other Pre-Operations 7,000 7,000 Other Pre-Operations 7,000 7,000
Expenditure Expenditure
Total 49,700 20,374 7,000 46,574 Total 5,500 22,135 7,000 34,635
2013 2014

15. Particulars Fixed Assets Monthly Exp. Others Total
Fixed Assets
Land & Building - -
Office Equipment (Adm.) - -
Furniture & Fitting(Adm.) - -
Renovation 5,000 5,000
Working Capital
Salary
EPF 15,800 15,800
SOCSO 1,896 1,896
Water & Electricity 395 395
Rental 2,500 2,500
Telephone bill 1,500 1,500
Pre-Operations & Other Expenditure 1,400 1,400
Other Expenditure - -
Deposit (rent, utilities, etc.) - -
Business Registration & Licenses - -
Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure 7,000 7,000
Total 5,000 23,491 7,000 35,491

17. Demographics Psychographics
Income Interest/personalities/opinion
Status Interest to buy product based
Age on the quality & taste
Lifestyle Halal industry food
Geographic Geodemographic
Location Combination of variables
(geographic & demographics )
Near main road
To identify and reach the right
Near students especially in people at the right time
UiTM Shah Alam
Shah Alam with over 90%
Malay population
Near Vendors

18. STRENGTHS WEAKNESSES
Used technology machine of High cost for maintenance
production (machine)
Save time (fast services) Packaging (not attractive)
Halal Product food High electricity supply
OPPORTUNITIES THREATS
A quality product Many competitor
Expansion to global market Currency factors
world wide Economic factors
Generate an innovation product
(verity of product)

19. Product Price
Brand name Competitors
Best product & services Cheaper
Produce Halal food Taste is difference
Be the innovation product
Eg: flavor: spicy, black paper, curry
Place Promotion
Near Masjid Negeri Printed media
High residential Website
Industrial area of Shah Alam Signboard
Private and government Business card
companies Yellow pages

20. No Competitors Strengths Weakness
Has been long The quality is quite
1. Rasa Sayang Food Sdn. Bhd
involved in this low
Address: Lot 76, Jalan Iboh, ss7/1, business. The packaging is not
Subang Jaya, Selangor Darul Ehsan. Has family business attractive
on the supply of the
fishes
Eye-catching packages Limited-only be seen
2. Keropok Losong Sdn. Bhd
A trusted brand by in certain popular
Address: 35, Lot Perniagaan Seksyen customers hypermarkets.
13, Petaling Jaya, Selangor Darul High quality fishes are
Ehsan. used

21. No Name of company Market share Monthly sales Yearly sales
(%) forecast, (RM) forecast, (RM)
1. Rasa Sayang Food Sdn. Bhd 55 158, 945 1,907,334
2. Keropok Losong Sdn. Bhd 45 130,046 1,560,596
TOTAL 100 288,991 3,467,880
Market Share Before Entering the Market
0%
Keropok Losong
Sdn. Bhd Rasa Sayang Food
45% Sdn. Bhd
55%

22. No Name of company Market share (%) Monthly sales Yearly sales
forecast (RM) forecast (RM)
1. Rasa Sayang Food Sdn. Bhd 40 115,596 1,387,152
2. Keropok Losong Sdn. Bhd 27 78,027 936,328
3. Gen Y Trading Sdn. Bhd. 33 95,367 1,144,400
TOTAL 100 288,990 3,467,880
Market Share After Entering the Market
0%
Gen Y Trading Rasa Sayang Food
Sdn. Bhd. Sdn. Bhd
33% 40%
Keropok Losong Sdn.
Bhd
27%

23. GROUP OF TARGET AREA INCOME
CUSTOMER RM/MONTH
Schools School Schools RM 47,002.00
around Shah canteen around Shah
Alam caterer Alam
Vendors Busy life
around style Vendors Vendors RM 48,365.00
Klang Valley person around Klang
Valley
TARGET TOTAL RM
MARKET 95,367.00

24. Customers Number of “keropok” distributed per month (kg)
Estimate
for our Schools canteen caterers 2,150
product
Vendors 2,350
distribution
(in housing areas and night market)
per year
TOTAL 4,500
Population in Shah Alam In a Month In a Year
= 240,827 RM 3*2= RM6 RM 288,990 * 12
1 house RM6* number of houses = RM 3,467,880
= 5 people per family in Shah Alam The sale forecast in a year
Number of house for Gen Y Trading Sdn. Bhd.
= 240, 827 / 5 = 6* 48,165 = 33% * 3,467,880
= 48,165 houses =RM 1,144,400
1 family is estimated to = RM 288,990 per month The sale forecast in a
buy at least RM 3 in a time month for Gen Y Trading
Sdn. Bhd.
People will at least buy = 1,144,400 / 12
keropok lekor 2 times a =RM 95,367
month

25. Sales Forecast for 1st Year
2013 Sales Forecast for 2nd
Sales forecast and 3rd year
Month (RM)
Year Sales forecast (RM) %
Jan 79,137 2
Feb 84,938 0
Mac 89,372 1
Apr 91,212 4 1,373,285 20
Mei 94,674 2
Jun 97,201 0
Jul 100,183 1
Aug 100,233 5 1,602,166 20
Sept 97,214
Oct 102,006
Nov 103,469
Dec 104,765
Total 1,144,404

26. Cost per Total
No Detail unit (RM) Quantity (RM)
1 Lorry 150,000 2 300,000
2 Signboard 1,500 1 1,500

27. Post No Salary(RM) EPF 12%(RM) SOCSO
2.5%(RM) Salary for
Monthly Monthly Yearly Monthly Yearly Mont Yearly Operation
hly Department for
Lorry Driver 2 1,500 3,000 36,000 384 4,608 80 960
2013
Motor Driver 2 800 1,600 19,200 216 2,592 45 540
Total 4 2,300 4,600 55,200 600 7,200 125 1,500
Post No Salary(RM) EPF 12%(RM) SOCSO
2.5%(RM)
Salary for
Monthly Monthly Yearly Monthly Yearly Mont Yearly
Operation hly
Department for
Lorry Driver 2 1,600 3,200 38,400 360 4,320 75 900
2014 Motor Driver 2 900 1,800 21,600 196 2,304 40 480
Total 4 2,500 5,000 60,000 556 6,624 115 1,380
Post No Salary(RM) EPF 12%(RM) SOCSO
2.5%(RM)
Salary for
Monthly Monthly Yearly Monthly Yearly Mont Yearly
hly Operation
Department for
Lorry Driver 3 1,700 5,100 61,200 612 7,344 128 1,536
2015
Motor Driver 3 1,000 3,000 36,000 360 4,320 75 900
Total 6 2,700 8,100 97,200 972 11,664 203 2,436

28. ITEM JAN (RM)
Equipment 6,000
Furniture 10,000
Renovation 5,000
Revenue Expenses
Business card 300
Advertising
Printed media 720
Yellow pages 200
Website 1,500
Signboard 1,500
Revenue Expenses (Others)
Miscellaneous Expenses 2,500
TOTAL 27,720

30. BOIL CUTTING TOILET
TABLE
GRINDING E
MACHINE PACKING
N STATION
T
E
FISH R
OUT
STORAGE
REFRIGER
ATOR

33. WORKERS NO
TECHNICIAN 1
List of Workers
WORKER 5
Total 6
NUMBER MATERIAL
1 FISH
List of Raw
2 SAGO FLOUR
Materials
3 SALT
4 ICE

34. No. MATERIAL PRICE QUANTITY PRICE PER PRICE PER PRICE
PER KG PER DAY DAY (RM) MONTH PER YEAR Estimated cost
(RM) (KG) (RM) (RM) of raw materials
1 Fish 6 150 9 27,000 324,000 for 2013
2 Flour 2 150 3 9,000 108,000
3 Ice 1 40 40 1,200 14,400
4 Salt 1 30 30 900 10,800
No. MATERIAL PRICE QUANTITY PRICE PER PRICE PER PRICE
PER KG PER DAY DAY (RM) MONTH PER YEAR
Estimated cost (RM) (KG) (RM) (RM)
of raw materials 1 Fish 8 200 1,200 36,000 432,000
for 2014 2 Flour 4 200 500 15,000 180,000
3 Ice 1 40 70 2,100 25,200
4 Salt 1 30 50 1,500 18,000
No. MATERIAL PRICE QUANTITY PRICE PER PRICE PER PRICE
PER KG PER DAY DAY (RM) MONTH PER YEAR
(RM) (KG) (RM) (RM) Estimated cost
1 Fish 10 300 1,800 54,000 648,000
of raw materials
2 Flour 6 300 700 21,000 252,000 for 2015
3 Ice 1 100 100 3,000 36,000
4 Salt 1 80 80 2,400 28,800

35. EQUIPMENT QUANTITY COST TOTAL (RM)
UNIT(RM)
GRINDING 1 20,000 20,000
MACHINE
REFRIGERATOR 2 10,000 20,000
CABINET 2 5,000 10,000
TABLE 3 1,000 3,000
POT 3 150 450
TOTAL 11 36,150 53,450

36. POSITION NO OF SALARY SALARY SALARY EPF EPF SOCSO SOCSO
WOR- PER PER PER PER PER PER PER
KER PERSON PERSON PERSON MONTH YEAR MONTH YEAR
(RM) (RM) (RM) 12% 2.50% Salary for Year
TECHNICIAN 1 1,200 1,200 14,400 144 1,728 31 372
2013
WORKER 5 1,000 5,000 60,000 600 7,200 125 1,500
TOTAL 7 2,200 6,200 74,400 744 8,928 156 1,872
POSITION NO OF SALARY SALARY SALARY EPF EPF SOCSO SOCSO
WOR- PER PER PER PER PER PER PER
KER PERSON PERSON PERSON MONTH YEAR MONTH YEAR
(RM) (RM) (RM) 12% 2.50%
Salary for Year
2014
TECHNICIAN 1 1,500 1,500 18,000 180 2,160 38 456
WORKER 5 1,200 6,000 72,000 720 8,640 150 1,800
TOTAL 7 2,700 7,500 90,000 900 10,800 188 2,256
POSITION NO OF SALARY SALARY SALARY EPF EPF SOCSO SOCSO
WOR- PER PER PER PER PER PER PER
KER PERSON PERSON PERSON MONTH YEAR MONTH YEAR
(RM) (RM) (RM) 12% 2.50% Salary for Year
TECHNICIAN 1 1,400 1,400 16,800 168 2,016 35 420 2015
WORKER 5 1,100 5,500 66,000 660 7,920 138 1,656
TOTAL 7 2,500 6,900 82,800 828 9,936 173 2,076

37. ITEM FIXED MONTLY YEARLY ITEM FIXED MONTL
ASSETS EXPENSE EXPENSE ASSETS Y YEARLY
EXPENSE S S
Production EXPENS EXPENS EXPENS
S (RM) (RM) expenses for ES ES ES
(RM) (RM) (RM) (RM)
year 2014
Producti 53,450 ITEM FIXED MONTLY Tool set
on ASSETS EXPENS YEARLY
Tool set EXPENS ES(RM) EXPENS Salary 16,800 201,600
Salary 7,900 94,800 ES(RM) ES(RM)
*12 EPF 1,848 22,176
EPF 869 10,428
SOCSO 188 2,256
SOCSO 156 1,872 Tool set 53450
Material 38,100 458,200 Salary 10,800 129,600 Material 3,345 40,140
Maintena 500 6,000 EPF 1,188 14,256
nce Mainten 500 6,000
SOCSO 173 2,076
ance
Electricit 2,500 30,000 Material 54,300 651,600
Electrici 2,500 30,000
y Mainten 500 6,000 ty Water
Water ance
Factory 3,000 36,000
Electricit 2,500 30,000 Factory 3,000 36,000
Rental
y Water Rental
Total 53,450 53,025 637,300
Factory 3,000 36,000 Total 28,181 338,172
Production Rental Production
expenses for Total 53450 72,461 869,532 expenses for year
year 2013 2015

39. Gen Y Trading Sdn. Bhd.
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing Fixed
Assets
Land & Building
Office Equipment (Adm.) 30,500 30,500
Furniture & Fitting(Adm.) 14,200 1,000 13,200
Renovation 5,000 5,000
Business signboard(Mkt.) 1,500 1,500
Lorries(Mkt.) 300,000 229,713 70,287
Plant Equipment (Op.) 53,450 53,450
Working Capital (1 months)
Administrative 20,374 500 19,874
Marketing 6,921 6,921
Operations 51,800 16,637 35,163
Pre-Operations & Other Expenditure 22,452 4,897 17,555
Contingencies
TOTAL 506,197 306,197 200,000

42. Gen Y Trading Sdn. Bhd.
PRO-FORMA PRODUCTION COST STATEMENT
Year 1 Year 2 Year 3
Raw Materials
Opening Stock 0 30,000 30,000
Current Year Purchases 559,611 671,533 783,455
Ending Stock 30,000 30,000 30,000
Raw Materials Used 529,611 671,533 783,455
Carriage Inward
529,611 671,533 783,455
Salaries, EPF & SOCSO 85,200 89,460 93,933
Factory Overhead
Depreciation of Fixed assets (Operations) 10,690 10,690 10,690
Water & Electricity 30,000 31,500 33,075
Maintenance on Equipment 6,000 6,300 6,615
Factory rental 36,000 37,800 39,690
Total Factory Overhead 82,690 86,290 90,070
Production Cost 697,501 847,283 967,458

43. Gen Y Trading Sdn. Bhd.
PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3
Sales 1,144,404 1,373,285 1,602,166
Less: Cost of Sales
Opening Stock of Finished Goods 40,000 40,000
Production Cost 697,501 847,283 967,458
Less: Ending Stock of Finished Goods 40,000 40,000 40,000
0 0 0
657,501 847,283 967,458
Gross Profit 486,903 526,002 634,708
Less: Enpenditure
Administrative Expenditure 244,488 256,712 269,548
Marketing Expenditure 83,052 87,205 91,565
Other Expenditure
Business Registration & Licences 600
Insurance & Road Tax for Motor Vehicle 5,352 5,352 5,352
Other Pre-Operations Expenditure 16,500
Interest on Hire-Purchase
Interest on Loan 24,496 19,597 14,697
Depreciation of Fixed Assets 70,240 70,240 70,240
Total Expenditure 444,728 439,106 451,402
Net Profit Before Tax 42,175 86,896 183,306
Tax 0 0 0
Net Profit After Tax 42,175 86,896 183,306
Accumulated Net Profit 42,175 129,072 312,377

45. Gen Y Trading Sdn. Bhd.
FINANCIAL RATIO ANALYSIS
Year 1 Year 2 Year 3
LIQUIDITY
Current Ratio 3 2 3
Quick Ratio (Acid Test) 2 2 2
EFFICIENCY
Inventory Turnover 9 12 14
PROFITABILITY
Gross Profit Margin 42.55% 38.30% 39.62%
Net Profit Margin 3.69% 6.33% 11.44%
Return on Assets 7.48% 12.39% 19.60%
Return on Equity 17.42% 26.41% 35.78%
SOLVENCY
Debt to Equity 132.75% 113.10% 82.53%
Debt to Assets 57.04% 53.07% 45.21%
Time Interest Earned 1 3 11

46.  Thailand and Indonesia in 3 years (Foreign Licensing )
The product that we want to enter into global market place:
 Freeze keropok leko
 Provide verity of flavor like Curry, Black paper, Tom yam,
Original, Spicy and BBQ. (Follow the taste people in that
country)
 Product keropok that everyone’s can eat and easy to eat
(already in pack)
 Keropok leko chips
 Shape the keropok leko ( Leko boll, cartoon and so on)
 Nice & Graphic packaging