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essie nail polish Brand Analysis Alexandra Fernandez-de-Castro, Samantha Kimmel Emily Siagel, Angela Tisone
agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
category overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
essie: brand overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
essie: positioning ,[object Object]
competitive analysis: OPI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
competitive analysis: china glaze ,[object Object],[object Object],[object Object],[object Object],[object Object]
swot analysis for essie S T W O ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
key insights ,[object Object],[object Object],[object Object],[object Object]
findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
qualitative findings ,[object Object],[object Object],[object Object],[object Object]
target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
perceptual map
challenges & objectives ,[object Object],[object Object]
brand essence ,[object Object],[object Object]
the big idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
support ,[object Object],[object Object],[object Object],[object Object]
current and desired responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
executional considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
concluding remarks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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