Recently, Atomic Reach made a splash at the Canadian Innovation Exchange (CIX) Top 20 Showcase! Our CEO, Bradley Silver, delivered a compelling presentation that stirred quite a buzz. Here is a one-pager summarizing the key points on what makes our platform unique in the content marketing space.
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A Snapshot of Our Game-Changing Solution.
1. CONTENT OPTIMIZATION ENGINE
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Content Marketing by the Numbers
$118B
90%
$12.5B
Amount being spent on
content marketing, video
marketing and social
media in 2013
Of organizations market
with content
Amount being invested
into online content
3X
Per dollar spent,
content marketing
generates 3X as
many leads as
traditional marketing
Top Content Marketing Challenge
48% of all content marketers are challenged with producing high quality, engaging content.
While significant investments are being allocated to content marketing, authors and marketers are
not trained on how to optimize their content quality and writing style for online performance.
Our Game-Changing Solution
Atomic Reach is a
proprietary,
pre-amplification content
optimization engine for
brands. The tool provides
real-time feedback during
the digital content
development stage to
ensure that it is structured
to perform and maximize
interaction with targeted
audiences.
74%
This is the average increase in audience engagement when content meets the
minimum quality threshold and the sophistication of its ideal audience using the
optimization engine.
Provide high-quality content on your pages,
especially your homepage. This is the single most
important thing to do.
Contact us to learn more: info@atomicreach.com
Sources: emarketer. “eMarketer 2013 survey.” eMarketer. eMarketer. eMarketer: 2013. Web. 20 Nov. 2013.
Pulizzi, Joe. “2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends.” Content Marketing Institute. Content Marketing Institute: 14 Nov. 2012. Web. 20 Nov. 2013.
Custom Content Council. “11th Annual Industry Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011.”
Custom Content. Council. Custom Content Council: 7 Apr. 2011. PDF file.
Eloqua and Kapost. “Content Marketing ROI.” Kapost. Kapost: 6 Jun. 2012. PDF file.
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