Tamil Nadu has over 60 million people with 16,000 cases of HIV and 8,500 cases of AIDS, confronting the Tamil Nadu State AIDS Control Society (TNSACS) with increasing awareness to prevent spread. TNSACS uses information, education, and communication campaigns through various media like radio, television, and press to generate awareness, increase general HIV/AIDS awareness from 23% to 98% in urban and 94% in rural areas, and promote behavior change and condom use.