Atos Brand Book


At Atos we strive to create the firm of the
future. We believe that bringing together
people, technology and business is the way
forward. Every day we power sustainable
progress for our clients and partners, the wider
community and ourselves.It is our unique
approach as business technologists that makes
this possible.


Introduction – definitions

Belief The way we see our environment
Heritage Where we come from, our history
Vision The future we want to create
Values The principles guiding our way of working
Ambition What we want to achieve
Positioning How we want to be perceived
Differentiators What make us diﬀerent
Brand Our name and badge
Descriptor Our description of who we are collectively
Signature Our main message


Overview- our brand ingredients

Belief Information Technology is the engine of sustainable progress for companies,
organizations and society at large

Heritage We are technologists with business and industry expertise

Vision People, technology and business working together to accelerate progress

Values Working in accordance with principles of accountability, trust, operational
competitiveness, service to clients, innovation and social wellbeing to achieve excellence

Ambition To be a trusted partner for organizations creating their firm of the future, and the best
place to work for employees and recruits

Positioning We power tangible and sustainable business progress through technology

Differentiators We are business technologists delivering on our commitments with a passion for IT
innovation

Brand The drive and ability to write history, for our clients, the wider community and ourselves

Descriptor Your business technologists

Signature Powering progress


Sustainable progress
from technology with insight
Information Technology is the engine of sustainable progress for
companies, organizations and society at large

We‟re living in a time of constant change and changes on a political, economical,
environmental and social level mean businesses must be agile and transparent.

In recent years, we have seen many changes. From cloud applications to hackers. From
budget cuts in the public sector to sustainability issues in manufacturing and safety concerns
in nuclear energy. We are at the edge of a new era of information technology.

And businesses are having to make investment decisions for their technology strategy in this
period of uncertainty. At the same time, the way IT supports businesses is changing, business
units are becoming increasingly involved in IT decisions, the way in which IT is delivered is
being redefined by cloud-based services and consumer IT is raising expectations as to the
usability of IT in the workplace.


Our heritage

We are technologists with business and industry expertise

With over 30 years of history, we master technology and have built a deep understanding of
the challenges and business opportunities in each industry.

Our strong European heritage gives us the understanding and the flexibility to adapt easily to
our clients‟ culture and way of working wherever they are in the world.

Everything we do - advising, designing, implementing, integrating, coordinating and managing
- we do with a unique talent for technology and a deep understanding of our clients‟ business.

We orchestrate successful business ecosystems that add value to our clients.


Better future through
a unique approach
People, technology and business working together to accelerate progress

A new IT era is beginning: the era of business technology, the age of connectivity, ecosystems
and communities with ever greater transparency and accountability.

Progressive organisations are coming to the understanding that business doesn„t have to be
about profit at the expense of others or the environment. Companies are finding that
they need to reinvent their business model for the post-crisis world.

At the intersection of technology, people and business, we believe there are insights and
innovations that can lead to positive steps forward.

We want to contribute to a future where businesses demonstrate responsibility towards
society and the environment, and technology is used to improve people„s lives.


Principles for positive working

Working in accordance with principles of accountability, trust, operational
competitiveness, service to clients, innovation and social wellbeing to
achieve excellence
Accountability As a business, we are accountable for our actions and the impact they will have on the people
around us and the environment in which we operate.

Trust We believe in trust, we value it highly. We encourage open and honest feedback. This means we
always act with transparency and integrity, demonstrating mutual respect and team spirit.

Operational We strive daily to add value and achieve excellence, to be pro-active and power sustainable
competitiveness progress for ourselves and our clients.

Service to clients We believe in being of service to clients. We respond to and anticipate client needs and
expectations. Working in partnership we aim to write business history together.

Innovation We embrace change and have an entrepreneurial attitude, seeking to improve and innovate every
day.
Social wellbeing We take social responsibility very seriously and strive to lead by example. Our aim is to become the
best place to work, nurturing talent and encouraging development and training. Not just for
ourselves, we also want to do all we can to sustainably improve conditions for the wider
community.

Excellence We strive to be best in class, to achieve external recognition, attracting and retaining the best
people.


Trusted partner
and top employer
To be a trusted partner for organizations creating their firm of the future,
and the best place to work for employees and recruits

We want to be recognized by our customers as a top global IT player with outstanding people
and a rich, yet simple, portfolio.

We are already the leader in managed services in Europe and we„re developing our innovative
and sector-specific services to enable our clients to progress. Our expertise covers a wide
range of specialties and we„re always seeking new market opportunities. Our 78,500 business
technologists are encouraged to develop and grow, finding their unique path and we attract
and nurture young talent to create a dynamic and diverse working environment.

We aim to lead by example so our clients know to trust us to help them transform into a
successful and sustainable firm of the future.


Writing history
together for all
We power tangible and sustainable business progress through technology

We want to be seen as visionaries for our clients.

To best use the skills we have, we need to envision opportunities made possible by technology
and describe them in engaging ways.

And once a client has decided on the future they want to create, we can bring experience and
talent to the project to help them write their history: to ensure that their aims are attainable
and ambitious, that the firm of the future they are plannning is well-placed to succeed and to
guarantee that all projects deliver what is needed of them - functionality, a sense of
accomplishment, a business that‟s fit for the future.


Unique approach designed
for clients
We are business technologists delivering on our commitments with a
passion for IT innovation

In a competitive environment like ours, we need to be clear about how we are different:

We put ourselves in our clients‟ and partners‟ position – we never approach from a point of view that
we are above them.

We work within an extensive partner ecosystem – but we don‟t try to do everything by ourselves.

We adapt to the business culture of our clients - we never impose a “one size fits all” approach.

We address clients‟ needs with flexibility whilst incorporating tried and tested tools – we don‟t
customize everything.

We select our best people / engineers according to our clients needs.

We provide outstanding value for our clients‟ money and the highest quality output - we don‟t
compete only on price.


Our brand

The drive and ability to write history, for our clients, the wider community
and ourselves

We want to be known as a brand that is forward-looking. We want to be seen as a company
that envisions opportunities made possible by technology and describes them in engaging
ways to help our clients.

We want to be recognised for helping clients picture the future they want to create, and
bringing experience and talent to their projects so they can write their history.

Creating firms of the future, that are well-placed to succeed, ethical and sustainable and
giving all the people involved a sense of accomplishment is what we most want to achieve.

We want people to think of us as a company that helps clients write their history when they
see our brand.


Delivering strategy
with technology
As your business technologists, we bring technology that delivers on
business strategy and consultants that understand how

We think that a dynamic and changing business environment requires a unique type of professional - one that
doesn‟t presume to know the answers. A professional that really listens and comes up with innovative
answers to our clients‟ business challenges - working with them to create the firm of the future.

Business technologists aren‟t just techies or techies that lack business understanding. Or consultants that
aren‟t truly accountable for delivery. We consider the entire value chain.
And we don‟t believe in technology for technology‟s sake. Its only purpose is to deliver on business strategy.
Our outlook is global and we are constantly searching for the practical innovations and business trends that
make our clients more competitive and drive their business
transformation.

We understand that successful change needs a human touch. So we listen carefully to understand our clients‟
challenges. Then we deliver unique holistic solutions with confidence; orchestrating ecosystems, providing
teams of skilled consultants and industry experts to define and deliver
an end-to-end blueprint that meets your objectives.


Aiming higher and
reaching further
Powering progress

We want to work on projects with clients that are striving to create the firm of the future –
powering progress for them, their customers, their stakeholders and employees.

We believe that what we do with our clients has positive effects that go further than our
clients' businesses - that‟s real progress. We think it's so important that we're declaring our
commitment to go even further.

And by declaring this to the world, we hope to inspire others.


Atos Brand Book

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