2.  Mission: To strengthen
individuals, families and
communities
 How? Providing evidence-
based education and
resources to individuals
where they work, helping
them to manage the often
competing demands of
work and family, their roles
and responsibilities.

3.  1985 – part of St. Paul Public Schools
Community Education
 Over the years, program evolved to
cover topics across the lifespan including
parenting, families, money
management, interpersonal skills, elder
care, health and wellness.
 2007 – 501c3 status

4.  WFRC serves over 40,000 individuals in 70
companies on an annual basis.
 WFRC’s outreach has grown over 300% in
the past three years, reaching all 52
states and 6 countries.
 The majority of programming has
become virtual – using strategic partners
for outreach throughout the state of
Minnesota.

5.  80% men, 76% women online (>18 years)
 80% White, Non-Hispanic
 71% Black, Non-Hispanic
 68% Hispanic (English and Spanish-speaking)
 94% are 18-29 years
 87% are 30-49 years
 74% are 50-64 years
PEW Research Center (August 2011)

6.  In Minnesota
› Computer ownership 85%
› Broadband adoption 72%
› Access – cell phone or mobile wireless 39%
Among rural residents
› Computer ownership 78%
› Broadband adoption 61%
› Access-cell phone or mobile wireless 32%
(Computer Nation, 2011)

7.  Nearly 50% of all American adults are
smartphone users-more than “regular”
cell phone users.
 Over 60% are 18-35 year olds.
 Smartphone use up 11% since May 2011.
PEW Research Center (March 2012)

8.  Parents are more apt to use social media
than non-parents for almost everything.
 Staggering 462% increase in social media
among mothers between 2006-2009.
 Moms consider the Internet to be their
“essential” media.
 Moms spend more than 2.5 hours online
daily.
NM Incite, a Nielsen/McKinsey Company
(September 2011)

15.  Schools
 Home visiting programs through Head Start & Early
Childhood Special Education
 Libraries
 Community Centers
 Co-Linking on Websites
 Non-profit organizations
 Businesses

16.  How can these resources and services be
promoted in my community as part of our
broadband initiative?
 Who are some strategic partners that would
be positioned to provide outreach about
these resources to the individuals who
would benefit from them?
 What are the next steps I can take to bring
awareness about this service to my
community?

17.  What are you going to do next?

18. Beth Quist
Director, Working Family Resource Center
bquist@WFRC.us
Visit us at www.workingfam.org
“Like” us on Facebook!
http://www.facebook.com/mobileprotection#!/pages/W
orking-Family-Resource-Center/17229787190