Three Ways to Sell Online
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The document discusses three ways to sell online: 1) using marketplace sites like eBay and Etsy, 2) using e-commerce template sites like Yahoo Stores or GoDaddy, and 3) adding a shopping component to an existing site using PayPal. Marketplace sites have low barriers to entry but can have high transaction fees. E-commerce template sites make it easy to create an online storefront but have monthly hosting fees. Adding a shopping component allows sellers to integrate sales with their existing website.
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Three Ways to Sell Online
- 1. Three ways to sell online Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 2. The Intro • Marketplace Sites (eBay) • Using an E-Commerce Template site (Yahoo Store) • Adding a shopping component to an existing site (PayPal) • Going big. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. Marketplace Site • Low barrier to entry – Don’t need website, storefront, big inventory • High exposure • Transactional fees can get expensive for high volume and high ticket item vendors ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. Craigslist • Free • Less sophisticated users • Just need • Nefarious users computer, access, email • Not great for big ticket • Adding pictures a plus items • Focus on local • Good for physically big items ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. eBay • Fees for Auction • Must be member – Insertion fee ($.10 - $2) • Must verify credit card – Final value (9% or $250) • Much wider audience • Fees for Fixed Price • Really market driven – Insertion fee ($.50) • No room for error – Final value (7% - 20%) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 6. Etsy • Fees • Must be member – Insertion fee ($.20) • Must verify credit card – Transaction (3.5%) • Much wider audience – Payment processing (3% + $0.25) • Really market driven • No room for error ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. E-Commerce Template Sites • Good if you want a website – You can get professionals to help – You could build yourself • Monthly fee can get expensive • Makes more sense for established sellers ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 8. Yahoo Stores • Fees – Setup ($50) • Creates a presence – Hosting ($33.95/month) • Fairly easy to setup and – Transaction (1.5%) manage • Allows for more features such as tracking and advertising http://smallbusiness.yahoo.com/ecommerce/features ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 9. Go Daddy • Fees • Creates a presence – Setup ($9.99) • Fairly easy to setup and – SSL Cert ($69.99) manage • Allows for more • Option for Developer features Support such as – $99/month tracking and advertising http://www.godaddy.com/ecommerce/shopping-cart.aspx ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 10. Shopping Carts • Will fit into an existing site • Setup and monthly costs are usually low • Transactional fees can get expensive for high volume and high ticket item vendors ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 11. PayPal • Fees • Will fit in with your – Monthly (0-$30) website – Transactional (1.9% - • May need some tech 2.9% + $0.30) skills to add to site • Offers advanced options http://www.godaddy.com/ecommerce/shopping-cart.aspx ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. Google Merchant • Fees • Will fit in with your – Transactional (1.9% - website 2.9% + $0.30) • May need some tech skills to add to site • Offers advanced options http://www.godaddy.com/ecommerce/shopping-cart.aspx ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 13. Going Big • Use a template-type interface that ties in with your existing site. – http://www.zen-cart.com/ – http://www.volusion.com – http://getshopped.org/ • Require more technical knowledge • Can be cost-effective in long term ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 14. QUESTIONS? If you have an interest in further training on SEO (search engine optimization) in your area, please let us know. broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Editor's Notes
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.