1. Beauty Meets Brains:
Attensity Analyze 6.0
Leverage Customer Conversations as a Business Asset
28 July 2011
Manya Mayes
Director of Advanced Analytics
3. Our Mission
Help the world’s leading brands
Leverage customer conversations as a business asset.
No matter where they take place:
social media • blogs • surveys • call center notes • review sites • emails • more
10+ years of experience in Text Analytics
7 patents in natural language processing
350+ installations worldwide
World’s largest NLP development group
Business user applications for multi-channel
customer analytics and engagement
4. Announcing…..Attensity Analyze Version 6.0 – Beta 5/2011, GA 8/2011
100+ OOB Reports and Dashboards
Improved Ad-Hoc Exploration Environment
and New Wizard
Advanced Analytics
Portability
Building on our advanced NLP
Industry solutions
Social slanguage
New voices
6. Attensity Analyze v6.0 – Anatomy of a Dashboard
Dashboard “Sentiment Overview Dashboard”
Dashboard Tabs
Images
Report
Filters
Report
Report
Hierarchical Point of View… Dashboard*
Consists of (n) Dashboard Tabs
Consists of (n) Filters and Reports*
* saveable objects
7. Exploration is a Matter of Using A Wizard
This will display up to 10
Different ways
Dashboard templates which
for initiating the
can be used as a launching
process to
point to then further
create a new
customize as desired
dashboard.
This will display
the last 10
Dashboards that
were used by
this user
10. Step 3 – Pick An Out of the Box Category Set (by Industry)
11. Step 4 - Choose a Report Template
Templates provided
12. Step 4 - 100’s of Reports to Choose From
List of Report
Templates within
the Net Promoter
Group of reports.
Icon represents the
chart type along
with a detailed
description of the
report’s content.
Click on a report to
add it to the My
Reports list.
13. Step 6 - Layout Your Dashboard
Two options for
configuring the layout
of your Dashboard
based upon selected
reports and filters…
14. Step 6 - Pick From Dashboard Templates
Choose desired
template and reports
and filters will
automatically be
organized for you
within the dashboard
16. The Completed Dashboard
Click here to switch from Edit Mode to
View Mode – which is how business users
would typically interact with the
Dashboard
Click this arrow
to hide the
Primary Modules
Menu and
maximize
Dashboard real-
estate
18. New additions to our historic semantic strengths
Combination of automated classification,
I have an Apple iPhone 3GS that my mom
targeted extraction and Exhaustive
bought me. I just added a handful of new
Extraction™ for 32 languages: English, contacts and for some reason, the new
German, French, Spanish, Arabic, Chinese… contacts are on the phone, but not in
Outlook. I’m really, really mad at this point.
Smart Phrases
I’ve tried calling both Apple and Microsoft
Know when 2=2 and when 2=to/too several times, but no one has helped me yet.
If someone doesn’t call me back, I’m going to
Idiom Handling throw it away and cancel my service.
“They are really on the ball.”
Entities (brands, people, locations, times,
OOB understanding of new sub-concepts: products…)
Demographic information
Participants (Consumer terms, Staff terms, Events and relationships
and Manager terms), Voices (past, negation, augmented, again…)
Sentiment (extreme positive, positive,
Communication (Positive Communication, negative, extreme negative)
Negative Communication, Neutral Suggestions
Communication, Communication Channel Intent (to purchase, to leave)
Transactional (Apply or Sign-up, Purchase,
Sales, Return/Replace, and Shipping)
19. Semantic Analysis
Three new Voice Tag Dimensions
Triples Dimension Group Triple Voice
Fact Dimension Group Fact Voice
Dataset Dimension Group Voice
Four New Voice Tags
Command [cmd] – “Send me a voucher”
Suggestion [suggest] – “It would be nice if you sent rebates to your loyal customers”
Request [req] – “I wish you would give me a coupon”
Past [past] – “I used to be a fan”
All triples
that contain
the negation
[not] voice
tag
21. Find Issues That Impact Customer Engagement Channels
Significant?
Categorization Assistant
Dashboard
Drill further into Construction)
(Under
issues to
understand root
cause…
22. Hot Spots, Emerging Problems
Hotspots Dashboard
(Under Construction)
Track real-time
HOT SPOTS across
channels –
including Twitter
23. Drill Down Into Issues Root Cause, Connect Back to Customers & Products
Categorization Assistant
Dashboard
(Under Construction)
Understand what
Drill into top issues
customers like…
24. Monitor Trends over Time
Categorization Assistant
Watch issues over
Dashboard
time and
(Under Construction)
understand
magnitude…
26. Facebook Analytics
Connect natively with Facebook
Retrieve posts from a Facebook profile
Auto Detect Only Posts By Owner
Search within Facebook posts
28. To Order Attensity Analyze v6.0
Contact Attensity Support
888-850-2889
Support@attensity.com
Questions?
Contact Attensity Support or
Manya Mayes– mmayes@attensity.com
31. Attensity v6.0 Certified Platforms
Application Server - Operating Systems
Windows 7/2008
Linux: Red Hat Enterprise Linux (RHEL) 5, Suse Linux Enterprise Server(SLES) 11
(64 bit only)
Attensity Data Grid – Operating Systems
Linux: RHEL 5, SLES 11
Supported Reporting Repository Databases
MySQL 5.1.+ (does not include MySQL6)
MSSQLServer 2008
Oracle 11g
Teradata v12, v13
Browser
IE7, IE8, IE9
Mozilla Firefox v4
Safari 5
Requires Adobe Flash Player 10.3 or greater
32. Migrating to v6.0
Upgrades require re-extraction of data
Reporting Repository new table – Hotspot Results
Analyze Repository contains many new tables and fields
Migrate many Analyze v5.2, v5.3, or v5.5 settings
Migrate Do Not Migrate
o Users o Teapots
o Folders o Custom Views
o Category Sets o Extract Schedule
o External Links o Saved Documents
o Saved Queries/Alerts o Query Export Configurations
o Extract Configurations o Text Search Index – recreated
o Dataset Definitions during extract process
o Category Rules
o Document Tags
33. Attensity Analyze V6.0 – Knowledge Transfer and Training Resources
This Overview Session recording
On-line Help
On-line Help Videos (Help Analyze Module Analyze Videos) ** New **
V6.0 Training Curriculum
34. Portability Enhancements
It is easier to share Attensity insights with colleagues than ever before with the
following options:
Export as a Spreadsheet – exports each report in the current Tab as a separate Excel worksheet. You
can also export the content of individual reports to Excel.
Email
Send to Attensity and non-Attensity users
Choose from a variety of formats for the e-mail attachment including PDF, Excel spreadsheet, or Interactive
Portable SWF file either in HTML (viewable in browser) or embedded into a powerpoint slide.
Print
Portable SWF – Download an either as HTML or embedded in a powerpoint slide
PDF
Schedule (Admin only)
Can schedule the automated e-mailing of Dashboard to colleagues
Supported scheduled e-mail attachments include Excel spreadsheet or Portable SWF file
Emailing as a PDF is planned for a post 6.0 release
