1. GLOBAL MARKET(hospitality industry)

3. Strengthening of ties with the developed world, and

4. Opening of sectors of the economy to private sector/ foreign investment.

5. Foreign tourist arrivals witnessed a growth of 78 per cent in 2006 over 2001 (last 5 years)

6. Growth in foreign exchange earnings was of the order of 122 per cent during this period.

8. BRANDS

9. SEGMENTATION OF HOTELS

10. Starwood

11. Market share

12. Marketing mix Marketing mix consist of 4P’s.

13. Products The core products of starwood is hotels. Rooms, bars, restaurants, ball rooms.

14. Place Latin America. North America. Europe. Middle east. Asia pacific.

15. Price Every starwood brand has a different pricing depending upon their services they offer.

16. Promotion Aloft Abu Dhabi hosts the first indoor charity at the Abu Dhabi National Exhibition Center.

17. Cont. Starwood Hotels and Resorts launches third annual 'Road to Awareness' campaign in support of UNICEF.

18. Cont. Sheraton Doha celebrates good life at First Doha Food Festival.

19. Branding techniques Exploring premium brand extension. Brochures. Differential services - Menu and skating

21. Marriot - International Headquarter is in Bethesda, Maryland U.S. Founded in 1927. Areas of operation worldwide. Employees 151000 Founded by J. Willard.

22. Size and position 2600 hotels & resorts and 6300 vacations ownership villas worldwide. Total no of rooms 425900. 17 brands and have hotels in 70 countries. Ranked among most admired and best palce to work with.

23. Brands

24. Competitors Top competitors of marriott. Hyatt Hilton Starwood hotels and resorts

25. Cont… All the competitors have similar strategies but competitors like starwood and hilton have an advantage in upgrading rooms.

26. Market Marriott manages or franchises the vast majority of hotels, and owns very few.

27. Marketing mix Marketing mix consist of 4P’s.

28. Place Located in all kinds of place to attract all kinds of people. Located in different parts of world.

29. Product The core product is the hotel or better specified their rooms. They have different kind of hotels under different brands.

30. Price Every marriott brand has different price to attract different people. Pricing also depends upon the types of services or amenities and rooms.

31. Promotion Internet is most important way to promote a brand as it has a lot of information for the customers. Different offers to attract different customers. Reward programes for regular guest.

32. Branding Go green concept.

33. Carlson group of industries 1000 hotels , 1000 retaurants Headquaters - minneapolis, minnesota Operates in more than 150 countries Brand employees – 150,000 (70 yrs old) Founder – Curtis L Carlson – 1938.

34. Brands Regent Radisson Country inns & suits Park in’ Park plaza TGI Fridays Stix Carlson wagonlit travel

35. Branding technique Brand extension. Bookmark networking. Guilt strategy .