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Beyond Media Beyond Delivery Beyond Borders

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Michael Pranikoff
Michael Pranikoff

The document discusses how communications have evolved rapidly with new technologies and outlines strategies for organizations to go "beyond media, delivery, and borders" when communicating. It recommends directly engaging target audiences through social networks and user-generated content to build influence across boundaries of age, language, and geography. Case studies show blending traditional and emerging tactics can help extend the reach and impact of messages.

FormationTechnologieBusiness
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Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders
Evolution of Communications – A Rapidly Changing World 2000s 1990s 1980s 1970s 1960s 1950s Apple Mac Cell phone network launched First fax machine TV = Mainstream JFK, Vietnam, Moon Precursor to internet developed Satellites transmit programming Drudge Breaks Lewinsky Email becomes standard Web free to all IM-ing goes global Major dailies go online First transatlantic phone call via cable First press release over newswire  Email, internet go mobile. Rise of social networks Google becomes verb Rise of Citizen Journalism User-generated content explodes Podcasts Text messaging
Communications Arsenal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ A weapon unused is a useless weapon,” Spies Like Us (1985) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weighing Emerging Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weighing Emerging Media ,[object Object]
Make the Most of Your Messages BEYOND BORDERS BEYOND DELIVERY BEYOND MEDIA
BEYOND MEDIA
Beyond Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],'Citizen Journalists' Evade Blackout On Myanmar News Blogs and Shaky Videos Find Way Into Mainstream; Photo of Bloody Sandals   By GEOFFREY A. FOWLER September 28, 2007 As Myanmar's regime cracks down on a growing protest movement, "citizen journalists" are breaking the news to the world.   At 1:30 yesterday afternoon, a cellphone buzzed with news for Soe Myint, the editor in chief of Mizzima News, a publication about Myanmar run by exiles in New Delhi....
Beyond Media - Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Media - Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Media – Real Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEYOND DELIVERY
Beyond Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – Amplifying Messages with Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – Know Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – Links in a Chain ,[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – It Works! ,[object Object],[object Object],[object Object],[object Object],[object Object]
BEYOND BORDERS
Beyond Borders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Borders – Harnessing the Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Borders – Harnessing the Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Media, Beyond Delivery, Beyond Borders
Beyond Media, Beyond Delivery, Beyond Borders search.twitter.com
+ = A Case Study of Online Success
 
Multiple Elements Included
 
 
SALES PRODUCT The Long Tail
The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
Beyond Media, Beyond Delivery, Beyond Borders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders

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Beyond Media Beyond Delivery Beyond Borders

  • 1. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders
  • 2. Evolution of Communications – A Rapidly Changing World 2000s 1990s 1980s 1970s 1960s 1950s Apple Mac Cell phone network launched First fax machine TV = Mainstream JFK, Vietnam, Moon Precursor to internet developed Satellites transmit programming Drudge Breaks Lewinsky Email becomes standard Web free to all IM-ing goes global Major dailies go online First transatlantic phone call via cable First press release over newswire  Email, internet go mobile. Rise of social networks Google becomes verb Rise of Citizen Journalism User-generated content explodes Podcasts Text messaging
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  • 6. Make the Most of Your Messages BEYOND BORDERS BEYOND DELIVERY BEYOND MEDIA
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  • 22. Beyond Media, Beyond Delivery, Beyond Borders
  • 23. Beyond Media, Beyond Delivery, Beyond Borders search.twitter.com
  • 24. + = A Case Study of Online Success
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  • 29. SALES PRODUCT The Long Tail
  • 30. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
  • 31.
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  • 33. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders

Notes de l'éditeur

  1. Hello, this is Michael Pranikoff, the Director of Emerging Media from PR Newswire