Michael Pranikoff discusses key trends in emerging media including collaboration, content, converged services, and community. Patricia Russo, former CEO of Alcatel-Lucent, emphasizes the importance of these "Four C's" for developing personalized and customized services. Pranikoff also notes principles for effective communication include making content accessible, easy to view, and easy to use.

1. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff

2. “ If you think what is driving demand — we think of it as four C's. It's Collaboration . It's Content . It's Converged Services — doing multiple things. And it's Community . The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.” -- Patricia Russo, Former CEO, Alcatel-Lucent

3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation

4. Source: Forrester Research / Business Week 6/11/2007

5. Cardiff School of Journalism, The Quality and Independence of British Journalism ; February 2008

7. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers.

8. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.

9. Social Networks

10. Social Networks

13. Synovate 9/1/08 http://linksr.us/eUVWMO

16. Over 50% of searches performed use 2 or 3 words

23. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.

26. Online Video Distribution

27. Digital Asset Optimization

28. Digital Asset Optimization

29. Multimedia News Release (MNR)

33. Show and Tell On Any and all Smart Phones . Mobile Social Networks

34. SALES PRODUCT The Long Tail

35. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

36. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

37. The Long Tail of Public Relations

38. The Long Tail of Public Relations

39. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg

41. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff