1. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 1
REHOBOTH COMMUNITY
DEVELOPMENT CORPORATION
Building a Healthier Canyon Corridor Community:
Demographic Analysis by Aubrey Relf

2. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 2
Rehoboth Community Development Corporation (RCDC): Building a Healthier Canyon Corridor
About RCDC
Rehoboth Community Development Corporation (RCDC), a 501(c)3 faith-based Arizona nonprofit seeks to: promote business development and expansion,
Create jobs, Build community capacity and Increase healthy eating and active living. RCDC is quickly becoming recognized as a leader in shaping and
promoting collaborative planning and relationships that build stronger communities. Our programs focus on affordable housing and commercial development,
stimulating business and jobs creation, and delivering community and youth services. Our initiatives include:
Mission
Rehoboth Community Development Corporation’s (RCDC) mission is to increase social and economic justice, demonstrate compassion, and combat poverty in
partnership with low and moderate income people and stakeholders in Maricopa County and the Phoenix Metropolitan area.
Core Values
The Rehoboth CDC conducts business and interacts with people, both internally and externally, according to the following primary values:
• Commitment
• Faith
• Passion
Organizations that provides training & technical assistance
City of Phoenix Health and Human Services/ Neighborhood Dept, Local Initiatives Support Corporation (LISC), St Luke’s Health Initiatives, The Collaboration For
A New Century, and Touchstone Behavioral Health Services
Organizations that provides referrals to service programs:
AZ Fathers and Families Coalition, FIBCO Family Services, Fresh Start Community Services, Healthy Mothers’ Healthy Babies, South Phoenix Healthy Start,
Childhelp USA, and, PASSAGE Transitions Coalition

3. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 3
CANYON CORRIDOR
Boundary Maps

4. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 4
RCDC utilizes a community level approach to development
Canyon corridor is a two square mile area running from I-17 west to 35th Avenue, and from Indian School north to
Canyon Corridor: Missouri. The Map below illustrates the location of Census Tracts within Canyon Corridor.
Boundaries
Census Boundaries
Tracts
• N - W Missouri Ave
• S - W Camelback Rd
1072.01 • E - N 27th Ave
• W - N 35th Ave
• N - W Camelback Rd
• S - W Campbell Ave
1091.01 • E - N 27th Ave
• W - N 35th Ave
• N - W Campbell Ave
• S - W Indian School
1091.02 • E - N 27th Ave
• W - 35th Ave
• N - W Campbell Ave
• S - W Indian School
1090.01 • E - I-17
• W - N 27th Ave
• N - W Missouri Ave
• S - W Camelback Rd
1073 • E - I-17
• W - N 27th Ave
*N = north, S = south, E = east, W = west Source: www.census.gov

8. Census Tract 1073
Boundaries

10. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 10
CANYON CORRIDOR
Brief Demographic Analysis

11. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 11
Canyon Corridor population in 2010
In 2010, 25,251 people lived in The Canyon Corridor area. The largest portion of people lived within
census tract 1091.02.
Canyon Corridor :
Population
Canyon Corridor population by Census Tract in 2010
Census Tract Population Percent 6,334 6,448
1091.01 3,634 14
1072.01 4,358 17 4,358 4,477
3,634
1090.01 4,477 18
*1073 6,334 25
1091.02 6,448 26
Total 25,251 100
1091.01 1072.01 1090.01 1073 1091.02
Source: U.S. Census (2010) American
Community Survey - table B01003.
Analysis: Aubrey Relf Source: U.S. Census (2010) American Community Survey - table B01003.
Analysis: Aubrey Relf
* A portion of Census Tract 1073 .
boundaries extends outside of the
Canyon Corridor Area.

12. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 12
Canyon Corridor: Race and Ethnicity
Canyon Corridor is a Culturally Diverse Community
To ensure that the Community Development Corporation understands the rich detail about a community’s
RCDC has built a strong identity, it should understand information at the neighborhood level, i.e. Census Tract or Block Group.
Decision makers can overlook smaller groups of the population if they solely gather demographic information
connection within the Canyon about the : State, City, Metropolitan Statistical Area, and even Zip Code.
Corridor with diverse
communities in Canyon
Canyon Corridor Census Tracts by Race in 2010 %
Corridor Area.
Community Oriented Programs Hispanic White Black
American Indian & Alaska Asian Native Hawaiin and Other
• Canyon Corridor Neighborhood
Other Two or More
Alliance (CCNA)
• 47 unit affordable housing project
• Rehoboth Church 4 4
9
• Community for All Ages (CFAA) 14 8
14 15
• HEAL ( Healthy Eating and Active 7
Living) / Maryvale on The Move 11
• Community Gardens 29 21
15
Additionally, RCDC has conducted
community surveys, focus groups,
town hall meetings, charrettes, and
78 77
has utilized other efforts of public
participation to understand interests. 55 57
55
1091.02 1091.01 1090.01 1073 1072.01
Source: U.S. Census,, Demographic Profile Data, 2010.
Analysis: Aubrey Relf

13. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 13
Canyon Corridor: Income
Canyon Corridor experienced relatively low median incomes in 2010
RCDC’s efforts to support Census tract 1073 earned the highest median income level in Canyon Corridor with $25,566 while Census
Canyon Corridor through tract 1072.01 earned the lowest median income level with $16,598 in 2010.
economic development
Economic Development Programs
Canyon Corridor Census Tract by Median Income in 2010
• Center for Financial Opportunity
• Individual Development Accounts
Program (IDA) 25,566
• Home Buyer Education and 24,430
Financial Literacy
21,555
• Earned Income Tax Credit Program
19,884
• TIME (Training Initiative to Mentor
Entrepreneurs)
16,598
• Job training and referrals
• Job readiness skills – i.e. resume
writing, job applications, interview
techniques
• Arizona Saves – Building Wealth,
Not Debt Program
• Fostering partnerships with local
businesses to stimulate economy
• Financial education to adult
1072.01 1090.01 1091.02 1091.01 1073
Source: U.S. Census Bureau, ACS, table B24011, (2010)
Analysis: Aubrey Relf

14. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 14
Canyon Corridor: Educational Attainment
Educational attainment is low with the exception of pocketed areas.
Census Tract 1073 has the highest percentage of individuals between the ages of 25 and 64 with college
RCDC recognizes the importance of experience or associates degree, 35%, Conversely, Individuals within Census Tract 1091.02 have highest
building educational attainment and percentage of individuals between the ages of 25 and 64 with less than high school degree, (59%).
creating jobs for various skill sets in
Canyon Corridor.
Canyon Corridor Census Tracts by Educational Attainment in 2010 %
RCDC’s Educational Programs Less than high school graduate High school graduate
Educational attainment typically drives
Some college or associate's degree Bachelor's degree or higher
economic upward mobility within a
community. The following is a list of some
RCDC’s programs that RCDC offers to
increase education in Canyon Corridor. 59
• Community Life Center
• Computer lab 44 43
40
• PEACE (People Educating And
Centering Efforts 35
30 31 31 30
• Tutoring program
26 27
24 23
19
13
10
8
4 3 1
1072.01 1073 1090.01 1091.01 1091.02
Source: U.S. Census Bureau,, American Community Survey, Table S2301, (2010)
Analysis: Aubrey Relf

15. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 15
Canyon Corridor: Occupations by Census Tract 1090.01
RCDC meets basic needs and more
In spite of many hard working families and Individuals, Census Tract 1090.01 had the second lowest median income of all census tracts within Canyon
Corridor, $19,884. The following graph illustrates Census Tract 1090.01 by Occupation and Median Earning in 2010.
Census Tract 1090.01 by Occupations and Median Earning in 2010
Production occupations 80,197
Management, business, science, and arts occupations: 29,567
Installation, maintenance, and repair occupations 29,293
Building and grounds cleaning and maintenance occupations 24,643
Natural resources, construction, and maintenance occupations: 23,323
Construction and extraction occupations 21,066
Office and administrative support occupations 20,522
Production, transportation, and material moving occupations: 18,770
Service occupations: 17,107
Food preparation and serving related occupations 16,404
Sales and office occupations: 15,333
Sales and related occupations 4,914
Material moving occupations 2,500
Fire fighting and prevention, and other protective service workers including
2,500
supervisors
Protective service occupations: 2,500
Source: American Community Survey 2010, Table B24011
Analysis: Aubrey Relf

16. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 16
RCDC PROJECT
Rehoboth Place Affordable Housing Complex

17. 9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 17
RCDC built the first major housing development within this urban neighborhood in over 25 years. The graph below illustrates the occupations and median
earning by census tract 1090.01 in 2010 .