Blueclaw are an online marketing agency who have been leaders in online marketing for nearly a decade. Using SocialBro they are able to track their clients’ community growth and gain in-depth stats about the users who make up these communities.

1. BLUECLAW
Context
Blueclaw are an online marketing agency based in
London and Leeds that offer development, SEO and
Social Media as part of it's services.
They have been leaders in online marketing for
nearly a decade and deliver campaigns that build
We spoke to Sean Walsh, Head of Social Media at
online visibility and sales for a range of companies
Blueclaw who’s role is devising Social Media
and organisations, including those in some of the
strategies for international brands and managing
toughest industries including gambling, travel and
the content and social teams.
sport.
Objectives
Blueclaw initially decided to use SocialBro as a way of tracking their clients’ community growth and gaining
in-depth stats about the users who make up these communities, for example who they are and where they
are from. This information would then be used to better understand theirs and their brands’ communities and
make decisions on how best to engage with them.
socialbro.com

2. Strategies
As Blueclaw is an agency spanning a wide variety of IDENTIFYING INFLUENTIAL FOLLOWERS
industries, all of their clients will have slightly diffe-
rent needs when it comes to using Twitter. This is When aiming to grow a Twitter community it is
where SocialBro’s variety of tools, stats and insights useful to know who your influential followers are and
come in useful. be able to target new ones as these are essential in
helping spread your reach. SocialBro uses Kred and
USING SOCIALBRO TO TARGET TWITTER the Peerindex Score to measure the social influence
USERS of Twitter users. Blueclaw can then use the “influen-
tial followers” widget on the dashboard to see which
Blueclaw aims to grow their clients’ Twitter commu- users they should be interacting and building up a
nities and track the progress. The various search relationship with to help increase their reach. When
and filter options enable Blueclaw to target different it comes to gaining new influential followers, they
Twitter users for their different clients. For those can use the “Discover Twitter users” tool and filter
clients who want to use Twitter as a way of increa- according to influence (and any other filters they
sing sales, Blueclaw can apply the filters to find the require e.g. industry) and then either follow them or
users who match their target market e.g. users in a add them to a private Twitter list to monitor their
specific location, or speaking a certain language or tweets and interactions to gain ideas on how to
users with key words in their bios such as interests engage with them. This could include looking for
or industry. Some clients may have offices in two links they share, hashtags they use or replying to
different areas in the world, in this case an advan- questions they post.
ced search can be used to target users in two
locations e.g. by searching: “San Fransisco” + Another way of identifying influencers who may
London. The stats they can view about their clients’ have an interest in their clients, is to analyze their
current communities, provide them with information competitors’ communities and filter within their
about the users who currently choose to follow them followers by influence. Again these users can be
on Twitter and therefore can give them ideas of added to a list and monitored before engaging with
users with similar characteristics to target for exam- them and following.
ple they may find that one client has attracted fans
in France that they were unaware of, giving them a USING SOCIALBRO TO OPTIMIZE THEIR
new market to target. Once they have performed a TWEETS
search for users they can then follow them or add
tags to these users to remember to come back to When it comes to making sure the tweets their
and target them in the future. clients send out are reaching the right people,
Blueclaw creates custom Best Time to Tweet
reports to see when certain segments of their
followers are online and therefore their tweets will
be most effective. For example they may choose to
segment their clients’ followers by industry and
socialbro.com

3. Strategies
country and send out tailored tweets at different times
of the day depending on who they are aimed at. They
can also create a BTTT report for their clients’ influen-
tial followers who are most active on Twitter for when
they post content that they wish to be retweeted and
seen by users outside of their current communities.
USING SOCIALBRO TO REPORT THEIR PRO-
GRESS
After Blueclaw has used SocialBro to grow their
clients’ Twitter communities, they can then use the
reports to show clients the progress they have crea-
ted. The Global stats panel shows the evolution of
their Twitter communities as a whole but also in
number of followers. They can then use the evolution
in influential followers and the stats such as level of
activity on Twitter to prove that the quality of their
Twitter community is growing as well as the number.
They can also prove to their clients that they have
been targeting the right users e.g. if their client only
has customers in England, their Twitter community
should be made up of users in England who are
therefore potential customers.
Results
Since using SocialBro, Blueclaw has been hugely successful in producing Social Media Audits and helping
their brands better understand their Twitter audience, improving their targeting and engagement. They have
especially achieved great results in regards to engaging with influencers and have used the reports and stats
to educate their clients around their Twitter presence.
socialbro.com