This document discusses how using web standards like HTML, CSS, and JavaScript can improve the user experience on websites. When standards are not followed, sites may have fewer users, lack multi-platform compatibility, and provide a poor user experience. Following standards through best practices like valid markup, separation of technologies, and use of tools like Expression Web can transform a site by reducing elements like tables and improving the file size. Overall, using web standards leads to more users, compatibility with different devices, a better experience, and a quick return on investment.