1. AOL
Business Overview
Updated: Feb 2013
Dr. Augustine Fou
http://linkedin.com/in/augustinefou
Marketing Science Consulting Group, Inc.
May 9, 2012. 1
2. UPDATE: Feb 2013
31% growth in 3rd party ad network revs
+ 17% increase in search revenues
- -3% domestic display revenue
-10% subscription revenue YOY
4% overall revenue increase to $600M
May 9, 2012. 2
3. From CPM to Performance
(display) (search)
Source: IAB, PwC April 2011
May 9, 2012. 3
15. Financials (Cash Flow)
Hemorrhaging may be slowing; but new steady state is far smaller than before
Source: Google Finance, Dec 2012
May 9, 2012. 15
16. Related Slideshares
Secular Shift Away from Display Advertising
By: Augustine Fou, May 24, 2012
Search Kicks Display Ads in Effectiveness
By: Augustine Fou, April 13, 2012.
Optimizing Display Ad Budgets
By: Augustine Fou, July 18, 2012.
- 16 - Augustine Fou