Average Organic Reach of Facebook Brand Pages by Augustine Fou
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Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their pages.
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Average Organic Reach of Facebook Brand Pages by Augustine Fou
- 1. Research by the ad agency Ogilvy shows that brand pages reach just 6% of their fans. Pages with more than 500,000 fans reach only 2% of them. Source: Social@Ogilvy via Business Insider March 2014 Organic Reach of Brand Pages Has been declining consistently; Facebook has a motive to force advertisers to pay for reach Augustine Fou- 1 - 2-6% organic reach
- 2. Organic Reach March 2014 6.5% organic reach Augustine Fou- 2 -
- 4. Facebook Engagement YoY Augustine Fou- 4 - Facebook engagement for top brands is down 50% YoY from 2013 to ’14. This is likely related to the decrease in organic reach of posts. But is there a cause- and-effect?Source: Simply Measured, June 2014
- 5. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou Augustine Fou- 5 -