Bots come out to play at night... when human visitors wane (because humans sleep) bot activity remains constant -- so as the donut charts show, the percentage of bot traffic and activity on websites is much higher at the wee hours of the night - like between 3a - 6a -- in particular.

1. AugustineFou- 1 -
Bot Activity by Hour
Peak bot
activity hours humans awake;
visiting websites

2. AugustineFou- 2 -
Typical Hour-of-Day Pattern
humans sleeping
humans awake;
visiting websites

3. AugustineFou- 3 -
Dr. Augustine Fou – Digital Consigliere
“I research ad fraud so I can advise
clients on how to detect and mitigate it.
This has the most direct mpact on the
ROI of their digital marketing programs
(i.e. Reducing ad waste due to fraud).”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou

4. AugustineFou- 4 -
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