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Correlating Financial and Stock Performance to Search Volume Trends 3

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines

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Correlating Financial and Stock Performance to Search Volume Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.
Ugg Boots Search peak 2011 dip 2009 November 16, 2012 2
Ugg Stock Price trendline Deckers Outdoor Corp (NASDAQ:DECK) trough peak 2009 2011 November 16, 2012 3
Broader Trend - Yoga November 16, 2012 4
Lululemon Search November 16, 2012 5
Lululemon Stock Price Lululemon Athletica Inc. (NASDAQ: LULU) November 16, 2012 6
Radio Shack Search November 16, 2012 7
Radio Shack Stock Price RadioShack Corporation (NASDAQ: RSH) November 16, 2012 8
Crocs Search November 16, 2012 9
Crocs Stock Price Crocs, Inc. (NASDAQ: CROX) November 16, 2012 10
Broader Trend – 35mm film November 16, 2012 11
Kodak Search November 16, 2012 12
Kodak Stock Price Eastman Kodak Company (PINK:EKDKQ) November 16, 2012 13
Broader Trend – Jewelry November 16, 2012 14
Tiffany Search November 16, 2012 15
Tiffany Stock Price Tiffany & Co (NYSE:TIF) November 16, 2012 16
So What? “Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines.” - Dr. Augustine Fou November 16, 2012 17
Dr. Augustine Fou – Chief Digital Strategist “I advise clients on innovating their way out of demand and stock performance ruts; and this means more than just doing more marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou November 16, 2012 18 acfou@mktsci.com
Melisa Lopez – Digital Media Director Melisa Lopez has over 7 years of experience in ecommerce, digital media marketing, and Internet strategy consulting as founder of MR Roses Flower Co, and WPS Digital, a digital marketing company. Melisa Lopez is a former Client Analyst at Goldman Sachs. Melisa earned her MBA from Florida International University, and a Professional Certificate in Digital Media Marketing from New York University. She is a magna cum laude, Bachelor of Arts in Economics, of Universidad San Francisco de Quito Melisa can be found on Twitter @carmenmel LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962 November 16, 2012 19

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Correlating Financial and Stock Performance to Search Volume Trends 3

  • 1. Correlating Financial and Stock Performance to Search Volume Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.
  • 2. Ugg Boots Search peak 2011 dip 2009 November 16, 2012 2
  • 3. Ugg Stock Price trendline Deckers Outdoor Corp (NASDAQ:DECK) trough peak 2009 2011 November 16, 2012 3
  • 4. Broader Trend - Yoga November 16, 2012 4
  • 6. Lululemon Stock Price Lululemon Athletica Inc. (NASDAQ: LULU) November 16, 2012 6
  • 8. Radio Shack Stock Price RadioShack Corporation (NASDAQ: RSH) November 16, 2012 8
  • 10. Crocs Stock Price Crocs, Inc. (NASDAQ: CROX) November 16, 2012 10
  • 11. Broader Trend – 35mm film November 16, 2012 11
  • 13. Kodak Stock Price Eastman Kodak Company (PINK:EKDKQ) November 16, 2012 13
  • 14. Broader Trend – Jewelry November 16, 2012 14
  • 16. Tiffany Stock Price Tiffany & Co (NYSE:TIF) November 16, 2012 16
  • 17. So What? “Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines.” - Dr. Augustine Fou November 16, 2012 17
  • 18. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on innovating their way out of demand and stock performance ruts; and this means more than just doing more marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou November 16, 2012 18 acfou@mktsci.com
  • 19. Melisa Lopez – Digital Media Director Melisa Lopez has over 7 years of experience in ecommerce, digital media marketing, and Internet strategy consulting as founder of MR Roses Flower Co, and WPS Digital, a digital marketing company. Melisa Lopez is a former Client Analyst at Goldman Sachs. Melisa earned her MBA from Florida International University, and a Professional Certificate in Digital Media Marketing from New York University. She is a magna cum laude, Bachelor of Arts in Economics, of Universidad San Francisco de Quito Melisa can be found on Twitter @carmenmel LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962 November 16, 2012 19