Are crowdsourcing and crowdfunding fads from the web 3.0 wave? See a few examples which have endured and flourished by leveraging social media well.

1. Crowdsourcing, A Fad?
Traffic Data Implies So
Dr. Augustine Fou
http://bitly.com/augustinefou
3/26/2012 1

2. Crowdspring.com
Crowdsourcing creative design
Unique users/mo
15.7k
Pageviews/mo
757k
3/26/2012 2

3. 99Designs.com
Crowdsourcing graphic design
Unique users/mo
109k
Pageviews/mo
1.2M
3/26/2012 3

4. Kiva.org
Crowdfunding for charitable causes
Unique users/mo
109k
Pageviews/mo
3.3M
3/26/2012 4

5. eLance.com
Crowdsourcing development
Unique users/mo
227k
Pageviews/mo
14M
3/26/2012 5

6. Kickstarter.com
Crowdsourcing funding for creative projects
Unique users/mo
937k
Pageviews/mo
6.4M
3/26/2012 6

7. Indiegogo.com
Crowdsourcing funding for creative projects
Unique users/mo
245k
Pageviews/mo
1.4M
3/26/2012 7

8. So what?
Implications for the future of crowdsourcing
• Crowdsourcing creative design was a fad; but it was a good
idea that introduced lower cost resources, globally, into the
supply side.
• Crowdfunding also saw some previous stars fade away, as
some of them failed to take full advantage of social media.
• Kickstarter and Indiegogo are the notable exceptions, which
are going strong and leveraging social media to identify and
unite backers for truly “long-tail” funding opportunities.
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9. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs, marketing
executives, and global brands. He pioneered the
application of the Unified Marketing™ framework to
optimize marketing across both traditional and digital
channels and tactics.
Dr. Fou is also an Adjunct Professor at NYU in the School
for Continuing and Professional Studies and at Rutgers
University at the Center for Management Development,
where he teaches courses on digital strategy, social media
marketing to executives. He is a frequent panelist,
moderator, and keynote speaker.
Dr. Fou completed his PhD at MIT at the age of 23. He
started his career with McKinsey & Company. He writes a
monthly column on Integrated Marketing for ClickZ.com,
and can be found on Twitter.com @acfou.
acfou@mktsci.com 9