search volume trends can indicate demand trends and also market share.

1. Demand Trends
via Search Volume
John Real
Dr. Augustine Fou
January 3, 2013
Augustine Fou
- 1 -

2. Desktop vs Laptop vs Tablet
Augustine Fou
- 2 -
Search volume trends
Source: Google Trends Dec 2012

3. Desktop vs Laptop vs Tablet
Augustine Fou
- 3 -
Global installed base trends
Source: Morgan Stanley Research via KPCB

4. iPhone vs Android vs Blackberry
Augustine Fou
- 4 -
Search volume trends
Source: Google Trends Dec 2012

5. iPhone vs Android vs Blackberry
Augustine Fou
- 5 -
Market share 2012

6. So What?
“Search volume trends may be useful in
studying demand trends. In the above
cases, the interest indicated in search
volume is reflected in shipments and
market share.”
- John Real
Augustine Fou
- 6 -

7. John Real – Chief Digital Strategist
John Real is an Integrated Marketing / Performance Media, Management
Consulting and hands-on IT / Analytics professional with almost 20
years of experience enabling Fortune 500 and Startup Business Leaders /
CMOs / CTOs in unlocking demand, finding growth opportunities,
harnessing innovation / digital transformations and bringing new
products / services / companies to market. He began career in
advertising followed by almost a decade with the Media & Marketing
practices of McKinsey & Company and is a graduate of Columbia
University.
John is currently principal of v3Catalyst.com, a Big Data / Multichannel
Analytics consultancy and an independent consulting partner with the
Ogilvy network (Ogilvy Asia, OgilvyRed, et al): leading and supporting
Business Acceleration, Integrated Strategy, Multi-Channel Analytics and
Marketing Technology engagements. He was Formerly OgilvyOne's
Executive Director of CRM Platforms & Innovation enabling 360 /
Real-Time campaign management, integrated insights across channels
and CRM strategy & tactics.
LinkedIn: http://www.linkedin.com/in/johnreal

8. Dr. Augustine Fou – Chief Digital Strategist
“I help my clients find key
insights based on the new
metrics from digital.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
Augustine Fou
@acfou