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Digital Ad Format Growth Trends Augustine Fou 2014

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

digital ads of different formats are evolving over time. search ad share of digital ad spend has actually started to come back down while display continues to grow. other formats like mobile will eventually be grouped into display vs search (and not broken out as its own category)

Technology
1 of 2
Augustine Fou- 1 - Digital Ad Format Trends Source: IAB Full Year 2013 Report
Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing their digital spend and integrating marketing across channels and tactics. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustinefouslideshares Bio: http://linkd.in/augustinefou LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou

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Digital Ad Format Growth Trends Augustine Fou 2014

  • 1. Augustine Fou- 1 - Digital Ad Format Trends Source: IAB Full Year 2013 Report
  • 2. Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing their digital spend and integrating marketing across channels and tactics. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustinefouslideshares Bio: http://linkd.in/augustinefou LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou