Facebook ad CTRs and CPMs across different industries

1. Facebook Ad Benchmarks
by region
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70
Source: Salesforce June 2013
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2. Facebook Ad Benchmarks
by Industry
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70
Source: Salesforce June 2013
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3. Facebook Ad Benchmarks
by Industry
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70
Source: Salesforce June 2013
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4. Facebook Ad CTRs
by industry
Source: Salesforce June 2013
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5. Facebook Ad Type Cost
Source: Salesforce June 2013
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6. Facebook CPCs by Industry
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70
Average CPC $0.75
Average CTR 0.07%
Source: Spruce Media October 2012
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7. Performance by Placement
Desktop right rail CPM $0.34
Right rail vs news feed CPM $0.34 vs $4.21
Mobile news feed vs desktop news feed $5.74 vs $3.93
Overall Facebook average CPM $0.39
Source: Spruce Media October 2012
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8. Performance by Ad Type
Domain Ads $0.35
Sponsored Story $0.79
Page Like Ad $0.38
Event Ad $0.90
Source: Spruce Media October 2012
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9. Performance by Country
United States $0.46
France $0.24
UK $0.40
Canada $0.35
Germany $0.28
Source: Spruce Media October 2012
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10. Related Slideshares
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Future of Advertising
By: Augustine Fou, March 15, 2013
The Facebook Ad Scam
By: Augustine Fou, April 12, 2012
Facebook Advertising Benchmarks
By: Augustine Fou, May 29, 2009
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11. Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and defining clear
metrics to show business impact and
ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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12. APPENDIX
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13. 2011 Facebook CTRs
Source: WebTrends, Jan 2011
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