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Facebook Mobile ARPU is Half of Desktop ARPU by Augustine Fou

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

It remains to be seen whether mobiile ARPU will hurt Facebook's overall ARPU (i.e. start to cannibalize desktop ARPU as more users access facebook via mobile first).

Business
1  sur  2
Augustine Fou- 1 - Ad more users shift to mobile, there could be a decline in overall ad ARPU Mobile Ad ARPU vs Desktop Augustine Fou- 1 - Source: Mary Meeker KPCB Internet Trends 2013
Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I study digital marketing trends and advise clients on optimizing their use of various digital channels and tactics, as part of their overall marketing mix.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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Facebook Mobile ARPU is Half of Desktop ARPU by Augustine Fou

  • 1. Augustine Fou- 1 - Ad more users shift to mobile, there could be a decline in overall ad ARPU Mobile Ad ARPU vs Desktop Augustine Fou- 1 - Source: Mary Meeker KPCB Internet Trends 2013
  • 2. Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I study digital marketing trends and advise clients on optimizing their use of various digital channels and tactics, as part of their overall marketing mix.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou