1. Fake Views on YouTube
Video Ad Fraud
Dr. Augustine Fou
October 2013
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Augustine Fou

2. Fake Views on YouTube
1.8B views
-2-
570M views
Augustine Fou

3. How to Buy Video Views
Many different people
offering thousands of “quality
YouTube views” for $5
-3-
Augustine Fou

4. Gangnam Style
1.8 billion views
news search volume
-4-
Augustine Fou

5. Gentlemen M/V
570 million views
Ratio of Total Watched Time to Total Time: 3,008 yrs / 4,230 yrs = 71.1%
Ratio of Views to Shares: 570M / 629k = 907
-5-
Augustine Fou

6. Dr. Augustine Fou – Digital Consigliere
“I investigate and expose online ad fraud
– fake display ad views, fake video views,
etc. I advise clients on how to detect and
mitigate wasting budget.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou

7. Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
Everything Fake (Display Ad Fraud, Search Click Fraud)
By: Augustine Fou, April 2013
Blacklisting vs Whitelisting
By: Augustine Fou, October 2013
Fake Profiles on Facebook
By: Augustine Fou, July 2013
How Display Ad Fraud Works
By: Augustine Fou, May 2013
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Augustine Fou