1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Global Ad
Spend

2. Augustine Fou- 2 -
Global Ad Spend Growth YoY
Source: Nielsen via Marketing Charts, Jan 2013

3. Augustine Fou- 3 -
U.S. Ad Spend Growth
Source: Kantar Media March 2013 via Marketing Charts

4. Augustine Fou- 4 -
Global Ad Spend by Sector
Source: Nielsen via Marketing Charts, Feb 2013

5. Augustine Fou- 5 -
Related Articles
Trends in Advertising
By: Augustine Fou, November 15, 2012
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Biggest Lies of TV Advertising
By: Augustine Fou, May 1, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 5 -

6. Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“Global ad spend is rising slightly, but
more dollars are shifting from traditional
to digital. Within digital ad dollars are
shifting from impression based to
performance, as advertisers seek ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

7. Augustine Fou- 7 -
APPENDIX

8. Augustine Fou- 8 -
U.S. Ad Spend Growth
Source: Kantar Media March 2013 via Marketing Charts

9. Augustine Fou- 9 -
Global Ad Spend by Sector
Source: Nielsen, Nov 2012

10. Augustine Fou- 10 -
Q1 2012 Ad Spend by Sector
Source: Nielsen July 2012