Some trends are irreversible -- like being able to search through content. Would anyone go back to paper encyclopedias where you have to page-through to find anything?

1. Irreversible
Trends
Dr. Augustine Fou
December 4, 2012
-1- Augustine Fou

2. From No Internet to Internet
Source: Mary Meeker, KPCB, December 2012
-2- Augustine Fou

3. From Landlines to Mobile
Source: Mary Meeker, KPCB, December 2012
-3- Augustine Fou

4. No Search to Searchable
Source: Mary Meeker, KPCB, December 2012
-4- Augustine Fou

5. From Desktops to Laptops
Tablets almost caught
up to Desktops
Consumer sales of PCs and tablets
Source: NPD, Morgan Stanley Research
Percent of PC Shipments – Desktop vs. Portable
Source: IDC Worldwide quarterly PC Tracker
65% Laptops
-5- Augustine Fou

6. Software to Apps
Packaged
software
100’s of titles hundreds of 1000’s of apps
-6- Augustine Fou

7. More niche, more special
craft beer flavored vodka
-7- Augustine Fou

8. Personalization/Customization
personalized
photo products 3D printing
e-greeting cards
1990’s 2000’s 2010’s
-8- Augustine Fou

9. Shareverything Economy
Zipcar
See more ...
Urban bicycle sharing
-9- Augustine Fou

10. Power Shift to Consumers
Users trust peers the most, ads the least.
92% trust
“recommendations from
people I know”
47% trust
“ads on TV”
Source: Nielsen, April 2012
33% trust
“online banner ads”
29% trust “text ads on
mobile phones”
- 10 - Augustine Fou

11. Dr. Augustine Fou – Chief Digital Strategist
“I analyze trends and advise
clients on getting out in front
of them, rather than be a
victim to them.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou Augustine Fou