41. Related Articles
What Percent of Display Ads are Viewable
By: Augustine Fou, Mar 21, 2013
Display Advertising Budget Allocation
By: Dr Augustine Fou, July 18, 2012
Secular Decline of Display Advertising
By: Augustine Fou, Chief Digital Officer, May 24, 2012
CPM Benchmarking
By: Augustine Fou, Digital Consigliere, March 15, 2013
- 41 - Augustine Fou
42. Dr. Augustine Fou – Chief Digital Strategist
“Within „digital‟ ad spending is
continuing to shift towards performance
ad formats like search, because digital is
inherently a measurable medium and best
suited for performance marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 42 - @acfou Augustine Fou