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Magazines Continue
All-Fronts Decline
           Dr. Augustine Fou
           http://linkd.in/augustinefou
           April 2013

-1-                            Augustine Fou
Overall Circulation Drops Again




                    Source: State of the News Media 2012

-2-                                         Augustine Fou
Newsstand Circulation Drops Again




                    Source: State of the News Media 2012

-3-                                         Augustine Fou
Magazine Ad Pages Resume Decline




                    Source: State of the News Media 2012

-4-                                         Augustine Fou
Google Now Larger Than Print




           Source: Google, NAA, PIB




-5-                                   Augustine Fou
More Categories Declining




                  Source: State of the News Media 2012

-6-                                       Augustine Fou
Big Advertisers Reducing Spend




                   Source: State of the News Media 2012

-7-                                        Augustine Fou
Related Articles
      Future of Advertising
      By: Augustine Fou, March 15, 2013

      Smartphone Penetration Exceeds 50 Percent
      By: Augustine Fou, Mar 21, 2013

      Biggest Lies of Television Advertising
      By: Augustine Fou, May 1, 2012

      Digital is a Philosophy
      By: Augustine Fou, March 31, 2011

-8-                                               Augustine Fou
Dr. Augustine Fou – Chief Digital Strategist
  “As more users move to mobile; sites
  need to adapt to serve them. But mobile
  will soon no longer be considered a
  separate channel because usage patterns
  are the same as desktop.”

  FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
  MCKINSEY CONSULTANT
  CLIENT SIDE / AGENCY SIDE EXPERIENCE
  PROFESSOR AND COLUMNIST
  ENTREPRENEUR / SMALL BUSINESS OWNER
  PHD MATERIALS SCIENCE (MIT '95) AT AGE 23



  ClickZ Articles: http://bit.ly/augustine-fou-clickz
  Slideshares: http://bit.ly/augustine-fou-slideshares
  LinkedIn: http://linkd.in/augustinefou

-9-           @acfou                                     Augustine Fou
APPENDIX

- 10 -      Augustine Fou
Big Magazines’ Web Traffic
Cannot Drive Enough Replacement Ad Revenue




                          Source: State of the News Media 2012

- 11 -                                            Augustine Fou

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Magazines Continue Decline in All Aspects by Augustine Fou

  • 1. Magazines Continue All-Fronts Decline Dr. Augustine Fou http://linkd.in/augustinefou April 2013 -1- Augustine Fou
  • 2. Overall Circulation Drops Again Source: State of the News Media 2012 -2- Augustine Fou
  • 3. Newsstand Circulation Drops Again Source: State of the News Media 2012 -3- Augustine Fou
  • 4. Magazine Ad Pages Resume Decline Source: State of the News Media 2012 -4- Augustine Fou
  • 5. Google Now Larger Than Print Source: Google, NAA, PIB -5- Augustine Fou
  • 6. More Categories Declining Source: State of the News Media 2012 -6- Augustine Fou
  • 7. Big Advertisers Reducing Spend Source: State of the News Media 2012 -7- Augustine Fou
  • 8. Related Articles Future of Advertising By: Augustine Fou, March 15, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Biggest Lies of Television Advertising By: Augustine Fou, May 1, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011 -8- Augustine Fou
  • 9. Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -9- @acfou Augustine Fou
  • 10. APPENDIX - 10 - Augustine Fou
  • 11. Big Magazines’ Web Traffic Cannot Drive Enough Replacement Ad Revenue Source: State of the News Media 2012 - 11 - Augustine Fou