Newspapers continue decline in ad revenues, started 10 years ago. Digital revenues are not enough to replace the lost revenues or to reverse the decline.

1. Augustine Fou- 1 -
Newspaper Ad Revenues
Source: Business Insider May 2014

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Nobody “Misses” Newspapers
Source: Business Insider May 2014

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FY 2013 vs FY 2012
Change in Ad Spending 2013

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New Revenues Not Enough to
Offset Ad Revenue Drop for Newspapers
Source: Newspaper Association of America
Source: Business Insider Dec 2012

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Newspaper Ad Revenue Falls
Source: State of the News Media 2012

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Profit Margins Decline
Source: State of the News Media 2012

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Stock Prices Decline
Source: State of the News Media 2012

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Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
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LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou

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