Most users may not realize the extent of the permissions they are giving to companies when they agree to Terms of Use and User Agreements for websites and mobile apps.

1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013
Scary User
Agreements

2. Augustine Fou- 2 -
Google
http://www.google.com/intl/en/policies/privacy/
Uploading content
gives license to use
continued even when
you stop service.

3. Augustine Fou- 3 -
Google, Cont.
http://www.google.com/intl/en/policies/privacy/
Collects information about
websites you use, when you
interact with ads.
Collects device information
Automatically stores
information when you log in.
Collects location information
Collects application number
Collects information stored on
browser.

4. Augustine Fou- 4 -
Google, Cont.
http://www.google.com/intl/en/policies/privacy/
Cookies used to collect and
store information for partners.
Uses info to give more search
results and ads.
Provides Google profile to
all services that require
Google account.

5. Augustine Fou- 5 -
Google, Cont.
http://www.google.com/intl/en/policies/privacy/
Info provided to domain
administrator
Will use information to
the extent necessary for
legal purposes.

6. Augustine Fou- 6 -
Google, Cont.
http://www.google.com/intl/en/policies/privacy/
Information will be
transferred in a merger.

7. Augustine Fou- 7 -
Facebook
https://www.facebook.com/legal/terms#!/about/privacy/

8. Augustine Fou- 8 -
Facebook, Cont.
https://www.facebook.com/legal/terms#!/about/privacy/
Receives data from computer
and mobile phone.
Receives information from affiliates and
advertising partners for ads.
Collects location information.

9. Augustine Fou- 9 -
Facebook, Cont.
https://www.facebook.com/legal/terms#!/about/privacy/

10. Augustine Fou- 10 -
Facebook, Cont.
https://www.facebook.com/legal/terms#!/about/privacy/

11. Augustine Fou- 11 -
Facebook, Cont.
https://www.facebook.com/legal/terms#!/about/privacy/
Uses information for partners
and advertisers.
Data is stored until account is
deleted.

12. Augustine Fou- 12 -
Facebook, Cont.
https://www.facebook.com/legal/terms#!/about/privacy/
Permission to use personal
photos and videos.
Keeps backup copies of deleted
items.

13. Augustine Fou- 13 -
Facebook, Cont.
https://www.facebook.com/legal/terms#!/about/privacy/

14. Augustine Fou- 14 -
Yahoo!
http://info.yahoo.com/privacy/us/yahoo/details.html#3
Collects information when you visit certain
pages and enter promotions.
Collects some financial information.
Collects IP address and cookies.
Information used for advertising,
contacting you, research, reporting, etc.

15. Augustine Fou- 15 -
Yahoo! Cont.
http://info.yahoo.com/privacy/us/yahoo/details.html#3
Provides information to partner companies.
Provides information to advertisers.
Provides access to cookies for advertisers.

16. Augustine Fou- 16 -
Yahoo! Cont.
http://info.yahoo.com/privacy/us/yahoo/details.html#3
Information may remain archived.
Certain employees have access to personal
information.

17. Augustine Fou- 17 -
Amazon.com
http://www.amazon.com/gp/help/customer/display.html?nodeId=468496
Collects and stores personal
information.
Receives information about location
from mobile device for advertising.
Cookies used for recommendations and
storage of information between visits.
Monitors when you open e-mails and
your computer’s capabilities.

18. Augustine Fou- 18 -
Amazon.com, Cont.
http://www.amazon.com/gp/help/customer/display.html?nodeId=468496
Information can go to
third party businesses
when you fill out
orders, for promotional
offers, etc.

19. Augustine Fou- 19 -
Amazon.com, Cont.
http://www.amazon.com/gp/help/customer/display.html?nodeId=468496

20. Augustine Fou- 20 -
Amazon.com, Cont.
http://www.amazon.com/gp/help/customer/display.html?nodeId=468496
Collects information you provide
from purchases, e-mail, Amazon
profile, Wish Lists, Discussion
Boards, etc. May give credit card
information to third parties upon a
purchase.

21. Augustine Fou- 21 -
Amazon.com, Cont.
http://www.amazon.com/gp/help/customer/display.html?nodeId=468496
Collects information on e-mail
addresses, purchase history, and
products viewed.
Receives delivery address
information.

22. Augustine Fou- 22 -
Windows Live
http://privacy.microsoft.com/en-ca/fullnotice.mspx#E6B
Collects information to
communicate with you.
Information given to
affiliate companies.

23. Augustine Fou- 23 -
Windows Live, Cont.
http://privacy.microsoft.com/en-ca/fullnotice.mspx#E6B
Collects information and gives
it to third party companies.

24. Augustine Fou- 24 -
Windows Live, Cont.
http://privacy.microsoft.com/en-ca/fullnotice.mspx#E6B

25. Augustine Fou- 25 -
Twitter
https://twitter.com/privacy
Twitter can contact you from the
information you upload.

26. Augustine Fou- 26 -
Twitter, Cont.
https://twitter.com/privacy
Tracks how you interact
with the service.
Automatically records
“log data” such as IP
address, operating system,
browser type, mobile
carrier, etc.
Gives “log data” to third
party sites.

27. Augustine Fou- 27 -
Twitter, Cont.
https://twitter.com/privacy
Gives information to third
party sites for advertising.

28. Augustine Fou- 28 -
LinkedIn
http://www.linkedin.com/legal/privacy-policy
Uses information to
customize updates.

29. Augustine Fou- 29 -
LinkedIn, Cont.
http://www.linkedin.com/legal/privacy-policy
Shares information with
third parties.

30. Augustine Fou- 30 -
LinkedIn, Cont.
http://www.linkedin.com/legal/privacy-policy
Conducts surverys and
polls to help third parties
do research.

31. Augustine Fou- 31 -
LinkedIn, Cont.
http://www.linkedin.com/legal/privacy-policy
Provides information to
recruiters.

32. Augustine Fou- 32 -
Tumblr
http://www.tumblr.com/policy/en/privacy
Can obtain information you provide to
third party services.

33. Augustine Fou- 33 -
Tumblr, Cont.
http://www.tumblr.com/policy/en/privacy
Collects information about how you use
your pictures, images, your camera, and
camera settings.
Collects financial information.
Collects information about how you use the
service.

34. Augustine Fou- 34 -
Tumblr, Cont.
http://www.tumblr.com/policy/en/privacy
Collects information about how
you interact with service,
operating system, web requests,
etc.
Collects and stores information
about your geolocation.
Collect information about
mobile device such as phone
number.

35. Augustine Fou- 35 -
Tumblr, Cont.
http://www.tumblr.com/policy/en/privacy
Collects information of when
and how you are using the
website.
If you disable cookies you will
not be able to log into site or use
a vast majority of the services.
Derives information about your
characteristics.
Tracks e-mails you open to measure
deliverability.

36. Augustine Fou- 36 -
Tumblr, Cont.
http://www.tumblr.com/policy/en/privacy
Shares information to third party
services.

37. Augustine Fou- 37 -
Tumblr, Cont.
http://www.tumblr.com/policy/en/privacy

38. Augustine Fou- 38 -
Ebay
http://pages.ebay.com/help/policies/privacy-policy.html#sharing1
Collects information
on

39. Augustine Fou- 39 -
Ebay, Cont.
http://pages.ebay.com/help/policies/privacy-policy.html#sharing1
Shares information with Ebay corporate
family, service providers, financial
institutions, and other Ebay users.

40. Augustine Fou- 40 -
Ebay, Cont.
http://pages.ebay.com/help/policies/privacy-policy.html#sharing1
Shares information with financial
institutions and credit bureaus.

41. Augustine Fou- 41 -
WordPress.org
http://www.wordpress.org/about/privacy/
Provides information to
affiliated organizations.
Uses cookies to identify and track
website access, usage, and
preferences.

42. Augustine Fou- 42 -
Craigslist.org
http://www.craigslist.org/about/privacy_policy
Deleted data stays
archived elsewhere.

43. Augustine Fou- 43 -
Pinterest
http://about.pinterest.com/privacy/
Logs data of web page you visited
before you came to Pinterest.

44. Augustine Fou- 44 -
Pinterest, Cont.
http://about.pinterest.com/privacy/
Collects device information.
Information may be used to personally
identify you as a unique person.

45. Augustine Fou- 45 -
Paypal
https://cms.paypal.com/cgi-bin/marketingweb?cmd=_render-
content&content_ID=ua/Privacy_full&locale.x=en_US
May place small data files on
your computer to recognize you
as a customer, advertise,
promote, etc.

46. Augustine Fou- 46 -
Paypal, Cont.
https://cms.paypal.com/cgi-bin/marketingweb?cmd=_render-
content&content_ID=ua/Privacy_full&locale.x=en_US

47. Augustine Fou- 47 -
Paypal, Cont.
https://cms.paypal.com/cgi-bin/marketingweb?cmd=_render-
content&content_ID=ua/Privacy_full&locale.x=en_US
Shares information with affiliates,
credit bureaus, banks, etc.

48. Augustine Fou- 48 -
Aol.com
http://privacy.aol.com/privacy-policy/
Collects information about
responses to
advertisements, searches,
financial information,
transactions, location, etc.
Collects technical
information on
browser and operating
system, name of
internet, data,
software, etc.

49. Augustine Fou- 49 -
Aol.com, Cont.
http://privacy.aol.com/privacy-policy/
Information can be used to
conduct research about your
use of AOL.

50. Augustine Fou- 50 -
Aol.com, Cont.
http://privacy.aol.com/privacy-policy/
Can be used for
advertisements.

51. Augustine Fou- 51 -
Imgur
http://imgur.com/privacy
Collects technical information, devices,
viewing statistics, incoming and outgoing
links, etc.

52. Augustine Fou- 52 -
Related Articles
Fake Facebook Profiles
By: Augustine Fou, July 12, 2013
Fake LinkedIn Profiles
By: Augustine Fou, July 11, 2012
Online Advertising Fraud
By: Augustine Fou, April 30, 2013
What Advertisers Track About You
By: Augustine Fou, July 10, 2011
Augustine Fou- 52 -

53. Augustine Fou- 53 -
Dr. Augustine Fou – Chief Digital Strategist
“Many users quickly click the „accept‟
button when asked to agree to user
agreements. If they took a closer look at
what they were agreeing to, maybe more
of them would be more cautious.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou