4. Video Ad Click Rate
Source: Adobe Digital Video Benchmark 2012 Review
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5. Complete Ad Views
Source: Adobe Digital Video Benchmark 2012 Review
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6. Share of Video Starts
Source: Adobe Digital Video Benchmark 2012 Review
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7. Video View Rates
Source: Adobe Digital Video Benchmark 2012 Review
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8. Days and Devices
Phones throughout the week Tablets on the weekend
Source: Adobe Digital Video Benchmark 2012 Review
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9. Related Articles
The PC Market is Getting Destroyed
By: Augustine Fou, January 17, 2013
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
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10. Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites and
advertisers need to adapt to serve them.
Display ads and video ads are still a
distraction; what else can advertisers
provide that is of greater value to users?”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 10 - @acfou Augustine Fou