In the early days of Pinterest, there was carefully curated content; as it exploded in growth, it’s become a vast landfill of images with no value-add. Without curation, it is worthless to marketers; and Google Images is already better.

1. Pinterest vs Google
Images – FIGHT!
FIGHT!
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
April 20, 2012.
Image Credit: http://bit.ly/ICxWbP Image Credit: http://bit.ly/ICy2QI

2. Pinterest vs Google Images
for marketing?
“In the early days of Pinterest, there was carefully curated
content; as it exploded, it became a vast landfill of images
with no value-add – users didn’t add any context to why they
posted the image.
With so many images and without context, users will have to
resort to search to find what is valuable, making it less and
less valuable to marketers.”
- Dr. Augustine Fou
Skip to the end for the tips for what to do.
April 11, 2012 2

3. Victoria’s Secret
WINNER
April 20, 2012. 3

4. Burberry
WINNER
April 20, 2012. 4

5. Versace
WINNER
April 20, 2012. 5

6. Armani
WINNER
April 20, 2012. 6

7. Dior
WINNER
April 20, 2012. 7

8. Prada
WINNER
April 20, 2012. 8

9. Louis Vuitton
WINNER
April 20, 2012. 9

10. Chanel
TIE
April 20, 2012. 10

11. Calvin Klein
TIE
April 20, 2012. 11

12. Gucci
TIE
April 20, 2012. 12

13. Ferragamo
TIE
April 20, 2012. 13

14. Cartier
WINNER
April 20, 2012. 14

15. TasteSpotting by @NotCot
TasteSpotting:
Perfect example of
community curated
content. Slow-and-
steady but extremely
valuable for the rest of
the community.
Shout out to Jean Aw,
@NotCot, Creator of
TasteSpotting
April 20, 2012. 15

16. By the Numbers
LouisVuitton.com
Versace.com
Ferragamo.com
Three standout examples of where
Pinterest is siphoning traffic from the
brand’s website, losing detailed analytics.
Source: Google Image Search
April 20, 2012. 16

17. So What?
Instead of chasing the next shiny object in social
media marketing by posting tons of images to
Pinterest, marketers should do the following:
• Add more product images to your own sites
• Search optimize them with descriptive keywords
• Check analytics to see lift in traffic from image
search results (Pinterest gives you no analytics)
- Dr. Augustine Fou
April 11, 2012 17

18. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs,
marketing executives, and global brands. He pioneered
the application of the Unified Marketing™ framework
to optimize marketing and advertising across traditional
and digital channels.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
April 11, 2012 18
acfou@mktsci.com

19. Melisa Lopez – Digital Media Director
Melisa Lopez has over 7 years of experience
in ecommerce, digital media marketing, and
Internet strategy consulting as founder of MR
Roses Flower Co, and WPS Digital, a digital
marketing company.
Melisa Lopez is a former Client Analyst at
Goldman Sachs. Melisa earned her MBA
from Florida International University, and a
Professional Certificate in Digital Media
Marketing from New York University. She
is a magna cum laude, Bachelor of Arts in
Economics, of Universidad San Francisco de
Quito
Melisa can be found on Twitter @carmenmel
LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962
April 16, 2012. 19