combining TV ads and online video ads improve productivity and ROI for the ad spend.

1. Augustine Fou- 1 -
TV + Online Video
= Better ROI
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014

2. Augustine Fou- 2 -
Author’s Commentary
“By combining offline TV ads with online
video ads (of all formats) advertisers get
more coverage across the users’purchase
funnels and keep themselves front-and-
center throughout the purchase process –
now we have documented lift in
effectiveness and therefore ROI.”

3. Augustine Fou- 3 -
Source: IAB Nielsen Online
Video Study 2012
50+% Lift from Combo

4. Augustine Fou- 4 -
Source: IAB Nielsen Online
Video Study 2012
30+% Brand Recall Lift

5. Augustine Fou- 5 -
Source: IAB Nielsen Online
Video Study 2012
It even improves TV ads

6. Augustine Fou- 6 -
Source: IAB Nielsen Online
Video Study 2012
It even improves TV ads

7. Augustine Fou- 7 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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