Tablets and Smartphones are taking over certain activities from laptops and PCs as well as defining new use cases too.

1. Augustine Fou- 1 -
Usage of Tablets
vs Laptops and PCs
- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013

2. Augustine Fou- 2 -
Tablets Surge Past PCs/ Notebooks
- 2 -
Source: KPCB May 2013

3. Augustine Fou- 3 -
Tablets’ Impact on Other Devices
- 3 -
Users use laptops and desktop PCs much less when they have tablet
Source: Nielsen May 2011

4. Augustine Fou- 4 -
Tablets are for convenience
- 4 -
Easy to carry, fast startup, portability are key reasons users choose tablets
Source: Nielsen May 2011

5. Augustine Fou- 5 -
Tablets vs Smartphones
- 5 -
Tablets skew older while smartphones skew younger
Source: Nielsen Nov 2012

6. Augustine Fou- 6 -
Tablets vs Smartphones
- 6 -
Tablets are for search, emailing, and social networking
Source: comScore Dec 2012

7. Augustine Fou- 7 -
Browsing by Tablet
- 7 -
People browsing stores on tablets are 3x as likely to buy something
Source: Adobe State of Mobile Benchmark July 2013

8. Augustine Fou- 8 -
So What?
“Tablets and smartphones are carving out new “usage
niches” that are different than laptops and desktop
PCs. But they are also replacing those other devices in
certain cases like searching, emailing, social
networking, and watching video.
It is a rich new frontier for advertisers and marketers
to deliver something useful to potential customers.”
Augustine Fou- 8 -
- Dr. Augustine Fou

9. Augustine Fou- 9 -
Dr. Augustine Fou – Digital Consigliere
“As more and more users spend time online
and in mobile, they are leaving detailed
traces of themselves, which advertisers are
exploiting to target them with more ads. What
if advertisers decided to provide something
valuable and useful instead?”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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