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Video Ad Benchmarks by Augustine Fou Digital Consigliere
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Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Video Ad
Benchmarks
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UPDATE: Dec 2013
Source: comScore, dec 2013 via MarketingCharts
Nov 2013 26.8B video ads per month
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UPDATE: Dec 2013
Source: comScore, dec 2013 via MarketingCharts
Nov 2013 reach = 56% frequency = 155 ads /mo
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UPDATE: October 2013
Source: Adap.tv/Digiday via Marketing Charts Oct 2013
Where Video Ad Budgets Come From
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Top Video Ad Properties
Source: comScore via Marketing Charts March 2013
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Video Ad Formats
Source: AdoTube via MarketingCharts March 2013
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Video Ad Formats (length)
Source: tnooz.com Feb 2013
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Video Views vs Ad Views
Source: tnooz.com Feb 2013
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Number of Ads per Video
Source: tnooz.com Feb 2013
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60% Video ad CPMs are in the $8 - $12 range
Video Ad Global eCPM
Source: Turn, October 2013
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Video ad eCPM $24.60 Feb 2012
Video Ad CPMs
Source: eMarketer May 2013
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Video Ad CTRs
Source: AdoTube via MarketingCharts March 2013
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Video Ad CTR Trend
Source: AdoTube via MarketingCharts March 2013
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Video Completion Rates
Source: AdoTube via MarketingCharts March 2013
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Video Ad Dismissal Rates
Source: AdoTube via MarketingCharts March 2013
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Performance 0:15 vs 0:30
Source: AdoTube via MarketingCharts March 2013
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Percent Allocation to Video
Source: AdoTube via MarketingCharts March 2013
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Industry Use of Video Ads
Source: AdoTube via MarketingCharts March 2013
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Distribution of Brand Videos
Source: Sharethtough via eMarketer Jan 2013
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Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 20 -
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Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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LinkedIn: http://linkd.in/augustinefou