Affiliate fraud occurs when a website stuffs cookies into a user's browser without them knowing. Then they get a revenue share on completed transactions, illegally.
What Affiliate Fraud Looks Like by Augustine Fou 2014
1. Augustine Fou- 1 -
What Affiliate
Fraud Looks Like
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
June 2014
2. Augustine Fou- 2 -
Algo-generated Pages
Source:
http://www.highdefdigest.com/tags/s
how/Seiki_Digital
Characteristics:
• typically blog platform
• keywords optimized for each
post to attract organic traffic
• content plaigiarized from press
releases and other sites
• stuffed with display ads,
affiliate links or link bait
3. Augustine Fou- 3 -
Not Human-Readable
Characteristics
• Auto-generated by bots,
stuffed with search keywords
• To attract organic search traffic
• Not human readable (low
instance of natural phrases)
• Stuffed with affiliate links and
display ads
5. Augustine Fou- 5 -
Other Sites Using Same
Affiliate ID
Source: http://reverseinternet.com/amazon-
affiliate/panandscathed-20
Source: http://sameid.net/amazon-aff/panandscathed-20/
7. Augustine Fou- 7 -
Prime Targets for Fraud
Source: Ben Edelman
Since 2004, I've been tracking and
reporting all manner of rogue
affiliates -- using spyware and
adware to cover competitors'
sites; using trickier spyware and
adware to claim commission on
merchants' organic
traffic; typosquatting; stuffing
cookies through invisible IFRAME's
and IMG's, banner ads, and
even hacked forum sites; and the list
goes on.
8. Augustine Fou- 8 -
Dr. Augustine Fou – Digital Consigliere
“I research ad fraud so I can advise
clients on how to detect and mitigate it.
This has the most direct mpact on the
ROI of their digital marketing
programs.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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